YesDTC to Launch First DRTV Campaign on May 22nd - Signs Simply Music(TM) for Exclusive DRTV Marketing Rights

SAN FRANCISCO, May 19 /PRNewswire-FirstCall/ -- YesDTC Holdings, Inc. (OTC Bulletin Board: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, announced today that it has successfully signed an agreement with Simply Music™ to become their exclusive direct response television (DRTV) marketer.  YesDTC's first DRTV campaign is scheduled to launch May 22nd in 15 markets.

Under the terms of the agreement, YesDTC will hold the exclusive worldwide rights to market and sell the learn-at-home Simply Music program. As part of this important marketing campaign, YesDTC will launch a 30 minute infomercial in selected U.S. media markets starting on May 22, 2010.  YesDTC's campaign for the Simply Music product will be produced by the acclaimed Schulberg Media Works (SMW) group and will capitalize on a similar marketing promotion that ran several years ago and generated significant revenues.

Simply Music™ is the revolutionary Australian-developed music learning program that is being hailed as the most remarkable piano playing learning method ever created.  This breakthrough program has students of all ages playing great-sounding blues, contemporary, classical and accompaniment pieces - immediately - starting with their very first lessons.  Simply Music is the largest playing-based music education institution in the world, with educators in over 475 locations throughout the United States, Canada, Australia and New Zealand.

"Simply Music is the Rosetta Stone of music education and enables the millions and millions of people who want to play the piano to experience success and joy in weeks, not years," said Jon Schulberg of SMW.  "Prior campaigns for Simply Music had a high level of success and we believe our newly designed 30 minute TV ad campaign will prove to be even more successful."

Neil Moore, Founder and Executive Director of Simply Music, commented, "We are very excited to have selected YesDTC and Schulberg Media Works as our partners in this important effort.  We are happy to say our revenues have been growing meaningfully over the past few years and we expect this important DRTV campaign will further accelerate our sales in 2010 and beyond."

About YesDTC Holdings, Inc.

YesDTC Holdings, Inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs.  The Company brings a unique set of skills to this market space.  YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs.  Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials.  SMW's track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognitions.  Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others.  More information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.

Forward-Looking Statements

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SOURCE YesDTC Holdings, Inc.