"Yintaibao" winning 5 million members in 100 days

BEIJING, June 17, 2014 /PRNewswire/ -- On 15 June 2014, "Yintaibao" has been launched for 100 days with 5 million users, which is three times as many as Yantai's VIP members off-line. 150,000 online users have purchased goods in Yintai through various channels in just three months with close shopping experience. They have become new consumers of Intime.

"Yintaibao" is the innovative membership product launched by Intime Retail. Besides Zhejiang, Beijing, Hubei and other places where Intime Retail's bricks-and-mortar stores have advantages in markets, its members also spread all over China, including Hong Kong and Macao, and even overseas.

One hundred days' sustainable and rapid growth has witnessed the breakthrough of traditional retailing industry in innovative membership service model. It also reveals the current achievement for integrated and open platform jointly launched by Intime Retail and Alibaba Group, after Intime Retail received strategic investment from the latter. It lays solid foundation for Intime Retail to further explore in O2O, deepen the notion of putting clients' needs first, fasten omni-channel construction and better the customer experience.

In the future, its related data and customer services will not only belong to customers and Intime Retail, but also belong to all the outstanding, open-minded and customer-oriented retailing counterparts.

Online members without regional limitations

5 million of members come from all over the country, about 40% of which come from cities and provinces with Intime Retail's bricks-and-mortar stores, including Zhejiang, Hubei, Anhui, Shaanxi, Beijing, etc.

Thanks to the borderless characteristic of the Internet, Intime Retail have large number of members in many places, including users from Hong Kong, Macao, Taiwan and overseas. It gives wings for Intime Retail to open new stores, build omni-channels, lead the fashion and cooperate with retailing industry in providing membership services in the future.

"Yintaibao" has broken the regional limitations of expanding members of traditional retailing industry and spread the innovative ideas from multiple cities and regions to all over China.

"Yintaibao" can also apply to Yintai.com

Intime Retail started with on-line and off-line marketing activities during 1 May and 1 June period, promoting yuanbao activities on "Yintaibao", using interesting and entertaining marketing methods to enhance the product influence of "Yintaibao" and improve customers' shopping experience.

During 1 June period, members of "Yintaibao" received "Yuanbao", which were red bags with the value of RMB 30. The total value of red bags was RMB 150 million, attracting on-line members to stores. Intime Retail has launched the paying methods of "Yintaibao" on Yintai.com, which further enhance the coverage, functions and practicality of "Yintaibao". From 31 May to 2 June, 30% of the consumption brought up by the "Yuanbao" of "Yintaibao" was made on Yintai.com, revealing the huge potential of online payment.

Customized user experience

As an important exploration in Yintai innovative membership service and marketing model, "Yintaibao" continues to maintain and increase members, particularly focusing on user experience. In the future, "Yintaibao" will continue to improve each function, materialize and personalize services to better customers' experience.

CHEN Xiaodong, CEO of Intime Retail Group said, "Traditional plastic membership cards cannot fully satisfy customers' needs. By using 'Yintaibao', we change the old single-channel communication mechanism established by traditional membership cards. We can have interactive communications with customers and further understand their needs. By analyzing data and the logic behind the consuming behaviors of customers, we can truly put our customers' needs first and provide one-to-one private personalized service to customers."

As the first virtual membership card with the complete chain of registration, charging and payment in China's retailing industry, "Yintaibao" is also the innovative product jointly launched by Intime Retail and Alibaba Group. On 31 March 2014, Intime Retail announced that it brought in strategic investment of HKD 5.37 billion from Alibaba Group. "New Intime" commits to be big data-driven shopping solution provider, and "Yintaibao" is the pioneer in on-line and off-line integration and membership services improvement, which injects new energy into the innovative transformation process of Intime Retail.

About Intime Retail (Group) Co. Ltd.

Intime Retail (Group) Co. Ltd. ("Intime Retail" or the "Company", Hong Kong Stock Exchange stock code: 01833, together with its subsidiaries, the "Group") is a large diversified retail chain Group which major business is retailing, shopping centres and E-commerce. Intime Retail was listed on the Hong Kong Stock Exchange in 2007. In Hong Kong, "Intime Department Store (Group) Company Limited" was officially renamed as "Intime Retail (Group) Company Limited" on 20 March 2013. Intime Retail has become one of the enterprises with most frequent cooperation with domestic luxurious brands. The Group is accelerating the development of consolidated entities in middle- and high-class cities in the country. In the meantime, its retail models upgrade and innovate continuously from traditional retailing business to large shopping centres and e-shopping, "Intime Department Stores", "Intime Shopping Centres" and "Yintai.com" formed the three major business operation models which possess the characteristics of "Intime".

The press release is distributed by Wonderful Sky Financial Group on behalf of Intime Retail (Group) Company Limited.

For more information, please contact:

Wonderful Sky Financial Group Limited

Caitlin Guo / Cici Liu
Tel: (852) 2851 1038
Fax: (852)2865 1638
Email: [email protected] / [email protected]

SOURCE Intime Retail (Group) Company Limited