SAN DIEGO, June 17, 2014 /PRNewswire/ -- Gimbal, Inc., the leader in contextual awareness and proximity mobile engagement; and YinzCam, Inc. the leading developer and reseller of mobile interactive in-game sports technology applications, today announced an official partnership to deliver leading-edge interactive in-venue experiences for sports fans nationwide. YinzCam will integrate the Gimbal platform including proximity beacons with Apple's iBeacon technology into participating professional sports teams and league apps throughout the NBA, NFL, NHL and NRL (Australia).
YinzCam, a Gimbal-preferred developer for sports and entertainment applications, currently provides 86 team and venue applications, including 26 from the NFL, and through this partnership, will offer a compelling in-venue experience for the fan that will be enhanced through the team app. This includes providing fans with geo-targeted and proximity-enhanced mobile experiences. Anything from welcoming consumers to the stadium as they arrive, to offering discounts from the team store as they walk by, interactive exhibits, determining concession lines and wait times, and providing unique content and offers to loyal fans.
Gimbal, a YinzCam-preferred contextual-awareness and proximity platform, will enable a proximity experience inside and outside of the stadium environment by leveraging geofences and beacons to engage fans at team-affiliated locations. Gimbal-enabled YinzCam applications will provide fans with digital content related to their physical environment on an app that already offers real-time stats, multimedia and more – giving them the ultimate value and in-venue experience.
"We are excited to partner with YinzCam to further expand our offerings within the professional sports ecosystem," said Brian Dunphy, Senior Vice President, Business Development & Partner Relations, Gimbal, Inc. "The in-venue offerings will provide fans an experience unlike any other, while enabling teams and their sponsors an effective medium to engage fans more effectively through their mobile devices."
"Being able to utilize Gimbal's unique technology will truly revolutionize the different aspects—content, customization and convenience—of the fan experience," said Priya Narasimhan, CEO and Founder of YinzCam, Inc. "The ability to utilize our mobile technology in conjunction with the Gimbal platform will make a sports venue come to life, allow us to provide a more convenient, personalized game-day experience to fans, along with unique activation opportunities for sponsors, and access to compelling content at locations within and outside the venue."
YinzCam's mobile sports apps are targeted at sports fans providing them with real-time stats, multimedia, streaming video and radio, social media and more of their favorite teams. The company's mobile-video technology is also being deployed within sports venues throughout the country allowing fans to watch instant replays, live cameras (including the NFL RedZone channel) on their smartphones, tablets or touchscreen computers.
To learn more about Gimbal and YinzCam, visit Gimbal.com and YinzCam.com.
About Yinzcam, Inc.
YinzCam, Inc. focuses on providing fans with the ultimate mobile experience both inside and outside sports venues, 24x7x365, on game-days, in-season, and off-season. Our mobile-video technology provides automated instant replays to fans' smartphones and to digital signage inside suites, while our analytics and data platforms allow us to measure and optimize the fan experience to provide a unique combination of content, customization and convenience. Visit www.yinzcam.com for more information.
About Gimbal, Inc.
Gimbal, Inc. is connecting brands, venues, events and retailers with their customers in exciting new ways by providing leading-edge mobile technologies and solutions. Our context awareness, proximity and personalization technologies allow brands to drive engagement and loyalty by interacting with their customers when, where and in the ways they're most likely to engage and make purchase decisions. Visit www.gimbal.com for more information.
Gimbal is a trademark of Gimbal, Inc. Other product and brand names may be trademarks or registered trademarks of their respective owners.
SOURCE Gimbal, Inc.