Yippy, Inc. (YIPI) and MuseGlobal to Merge, Offering Unified Access to a Data Cloud of Curated Content

Jun 11, 2012, 08:00 ET from Yippy, Inc.

SAN FRANCISCO, June 11, 2012 /PRNewswire/ -- Yippy, Inc. (OTCQX: YIPI) (www.yippy.com) ("Yippy" or the "Company"), a unified search company known for its clustering technology,  reported that the Company entered into an agreement to merge with MuseGlobal, a leading provider of content integration and data virtualization services.

The merger of Yippy and MuseGlobal combines two wholly synergistic companies that bring together an exclusive and vast range of resources and abilities that no other search or information-based company in the world possesses including majors such as Google, Microsoft and HP/Autonomy. The combined companies will create an information cloud that will represent a significant shift in the business of enterprise, vertical and consumer search with unlimited consumer and commercial uses.  The Companies' registered trademark "Welcome to the Cloud" embodies its combined data virtualization initiatives.

Yippy.com (formally www.clusty.com) is an award-winning deep research engine developed out of Carnegie Mellon University. The programs were acquired by Yippy in May 2010 from Vivisimo, Inc., an industry leading Enterprise Search company that was recently acquired (May 2012) by International Business Machines (IBM).  In conjunction with the purchase of the search engine software, Yippy acquired from Vivisimo/IBM a transferable, unlimited lifetime perpetual license for the software known as Velocity for web-based search applications. Velocity is the most advanced enterprise software solution with patented clustering methods that are the keys to the future of enterprise and consumer search. IBM currently holds a 10% stake in Yippy, Inc. 

"Big Data is a major problem for search engines. If you can't cluster search results and dynamically rank and normalize unlimited information sources whether it is a consumer search engine such as Bing or Google, or an enterprise model like HP/Autonomy, in my opinion you're out of the game of search in 3-5 years.  The future is Data Virtualization or Data as a Service in the cloud," stated Rich Granville, CEO, Yippy Inc.

He continues, "Google is far less effective today due to their index growing from 3 billion pages in 2003 to 50 billion in 2011. It is information overload, and clustering is the only logical answer to that problem. Since IBM just acquired the clustering patent from Vivisimo, and Yippy is only other company with rights/protections under that patent for consumer web-based search. What are these major search engines going to do?"

Through many use case tests Management looked for internal weaknesses in Velocity and none could be found. Through these tests Management noted that the only challenges with Velocity as well as all other enterprise and consumer solutions are the need for connectors and authenticators to the vast amount of information sources, taxonomies and data structures throughout the digital world. Creating and maintaining these connectors and authenticators is very expensive, time consuming and done by trial and error, and are typically called "hacks". These hacks significantly impede development time and drive up overall costs for enterprise or consumer solutions making true cloud based data virtualization unobtainable to small and medium businesses.

Instead of using expensive and time consuming engineered hacks, MuseGlobal has built a fully documented Source Factory that monitors, maintains and updates the Muse Smart Connectors on a 24/7 basis and guarantees high sustainable and scalable use for a fraction of the cost.  With over 6,500 pre-built Smart Connectors, MuseGlobal deploys and maintains the largest and most versatile library of content connections in the world.  Muse Smart Connectors are available out-of-the-box for content federation and harvesting to public and private, structured and unstructured data in any format and across any location, including enterprise applications, web 2.0, social media, and proprietary content sources. These Connectors are the fundamental root of Data Virtualization.

"Muse's data virtualization platform was built to simplify the daunting task of accessing, aggregating and filtering the staggering amounts of data from an ever increasing variety of external and internal data sources.  With Yippy as a partner, we can feed complete, yet targeted information into a data cloud to deliver best-of-breed content to people in their personal and professional lives," stated Kristina Bivins, CEO, MuseGlobal, Inc.

"The Yippy – Muse combination creates a data cloud of curated content that doesn't exist today," continued Bivins.   "With Muse's data virtualization platform as its backbone, driving sustainable, repeatable processes for authentication and connection to multiple disparate data sources, and Yippy's custom search wrappers serving clustered, individualized, real-time data results,  the Yippy-Muse data cloud is the new paradigm for any data-driven consumer or enterprise use case."

Granville added, "These two terrific engines running in parallel will provide the best quality and most accurate result sets. Speed to results is crucial and by spreading the load over two engines makes for a more efficient data flow. Templates will be quickly designed and produced to make potential customers excited about the program offerings allowing for individualized real time customization of user interfaces through technology designed by Macte Labs, a recently announced Yippy acquisition. Yippy, MuseGlobal and Macte Labs will be able to stay ahead of trends and adapt "on the fly" by taking a parallel approach to content and program capabilities."

"The combination of Yippy, MuseGlobal and Macte Labs will increase the number of issued and outstanding common shares from 53 million to approximately 67 million. The combined parties have over 50 employees in 4 countries and with current combined revenues in the upper 7 figures and rising quickly," concluded Granville. 

"We are in a position to underprice and out-produce the competition by unimaginable numbers through our Data Virtualization model. We're talking 50% savings across the board for data services provided by companies such as HP/Autonomy.  We have the finest programs, services and client attention available anywhere.  Welcome to the Cloud," concluded Bivins.

About MuseGlobal, Inc.

Headquartered in San Francisco, CA, MuseGlobal sets the standard for Smart Connectors through content harvesting and federation technologies to search and access content in any format on any type system. MuseGlobal's data virtualization solutions support access to structured and unstructured data in both private and public networks, from enterprise class applications to social networks. MuseGlobal's Smart Connectors deliver a wide range of interoperability options that allow quick integration with new or existing unified information access and big data platforms in a scalable, secure and sustainable environment that ease customization, implementation, maintenance and administration. MuseGlobal partners with today's most sophisticated blue-chip technology companies to empower effective custom search solutions worldwide.

More information can be found at: www.MuseGlobal.com.

About Yippy, Inc.

Based in Fort Myers, Florida, Yippy, Inc. is a technology company that specializes in the development of search, data normalization, and aggregation through application service environments for consumer and enterprise markets. Yippy's proprietary web-based product suites are deployed over cloud architecture and provide secure, redundant and maintained Data as a Service for businesses and education markets. The Company also operates several online web properties and educational reference portals.  Yippy (OTCQX: YIPI) has been approved to trade on the OTCQX U.S., the intelligent marketplace for the best OTC companies with the highest financial standards and superior information availability.  Investors can find current financial disclosure and Real‑Time Level 2 quotes for the Company on www.otcmarkets.com.

More information can be found at: www.Yippy.com

Forward-Looking Statements:

Statements in this press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. We assume no obligation to publicly update or revise any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release, even if new information becomes available in the future. Additional information on risks and other factors that may affect the business and financial results of Yippy, Inc. can be found in the filings of Yippy, Inc. on OTC Markets (www.otcmarkets.com).

Contact:
Rich Granville
Investor Relations
Yippy, Inc.

1-877-YIPPY01 Ext. 3

Contact:
Kristina Bivins
Investor Relations
MuseGlobal, Inc.

1 (415) 896-MUSE (6873)

SOURCE Yippy, Inc.



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