YipTV Signs Pele to Exclusive Contract as Brand Ambassador
Win for New OTT Broadband Provider of Personalized, Low-Cost TV Content
Jun 11, 2015, 08:00 ET
WEST PALM BEACH, Fla., June 11, 2015 /PRNewswire/ -- YipTV, the new OTT broadband television service that brings live-channel broadcasts from around the globe to millions of multi-lingual consumers in the United States, announced today that it has signed world renowned Brazilian footballer Pele to an exclusive contract as the company's first world-wide brand ambassador.
Pele, widely regarded as the greatest football / soccer player of all time, retains an immense following by fans around the world and especially in Brazil. For example, Pele currently has nearly 23 million followers on social media, more than 35 years after his retirement as a player for Brazil, Santos Futebol Clube, and the New York Cosmos.
Under terms of the multi-year agreement with Pele, YipTV will use his name and image – both still and video -- in promotional materials online at its own website, in advertising and other endorsement activities and social media interactions.
"Signing a legendary figure like Pele as YipTV's first brand ambassador is a huge win for us," said company co-founder and CEO Michael Tribolet. "We couldn't be more thrilled to welcome him as the first of what we think will be an impressive list of ambassadors, especially as we try to appeal initially to Spanish-speaking and Portuguese-speaking consumers who have relocated to the U.S."
"It is a blessing for me to be here, and witness the advancement of technology that helps bring the beautiful game directly to the people, regardless of how far away they are from home," says Pele. "I'm proud to be working with YipTV and look forward to connecting to a new generation of fans in this new age of digital entertainment."
YipTV is the first multi-channel Over the Top (OTT) television provider of personalized, low-cost TV content that eliminates the need for cable or satellite TV subscriptions. With availability over any type of wired or wireless broadband connection, YipTV uses Internet-based delivery technology to provide affordable access to international programming content at only $14.99 a month, with no long-term service commitments or contracts.
Subscribers sign up for YipTV via the website (www.yiptv.com), then download apps for iOS or Android devices from the Apple AppStore or GooglePlay. In addition to Android- or iOS-enabled smart devices, YipTV lets subscribers explore a whole world of live telecasts using a Smart TV, laptop or desktop computer. YipTV also can be viewed on a traditional TV screen using an Apple TV™ or a Google Chromecast™ device. With YipTV, viewers gain a highly personalized entertainment experience wherever, whenever and however they choose whether watching at home or on the go.
Launched recently with 50 channels, including live broadcasts of sports, news and entertainment from Latin America and Europe, YipTV offers intriguing and entertaining viewing options to its target market. The company plans to expand its lineup of programming by adding channels from Europe and Asia in coming months.
YipTV, Inc., is a privately held company with offices in West Palm Beach, Fla., and New Brunswick, N.J., that provides low-cost, television channels, including domestic and international network content. Founded in 2012, YipTV is an Over the Top (OTT) television content provider that distributes over 50 channels and programs in multiple languages, letting subscribers watch YipTV on televisions, tablets, computers, smartphones and other Internet-enabled devices. YipTV sends video content via the public internet to broadband users, bypassing legacy cable systems and head end technology, and then passes that savings directly to the consumer. For more information, please visit https://www.yiptv.com/
Jim Byrnes, on behalf of YipTV
+1 610-333-1794 (office)
+1 610-248-5053 (mobile)
Photo - http://photos.prnewswire.com/prnh/20150611/222369
Logo - http://photos.prnewswire.com/prnh/20150310/180864LOGO
SOURCE YipTV, Inc.
Share this article