YoCream International Introduces Activia® Frozen Yogurt

PORTLAND, Ore., May 3, 2011 /PRNewswire/ -- YoCream International, Inc. today announced the launch of Activia® Frozen Yogurt, a rich and creamy soft serve frozen yogurt that helps naturally regulate the digestive system. With 100 calories per 4oz, nonfat Activia® Frozen Yogurt offers people an exciting new additional way to enjoy Activia® as a dessert or snack.  Consumers will soon be able to enjoy the frozen yogurt at their favorite frozen yogurt shop or restaurants in four delicious flavors: Vanilla, Strawberry, Peach and Blueberry. YoCream will premier Activia® Frozen Yogurt at the National Restaurant Association show May 20th, Chicago IL, Booth #2212, and products will be available through foodservice distribution June 1st .

(Photo: http://photos.prnewswire.com/prnh/20110503/SF94078-a)

(Photo: http://photos.prnewswire.com/prnh/20110503/SF94078-b)

Activia® Frozen Yogurt contains the unique probiotic culture Bifidus Regularis® (Bifidobacterium lactis DN 173 010) and helps regulate the digestive system when 8 ounces are consumed daily for two weeks as part of a balanced diet and healthy lifestyle. "We want everyone to love the way they feel when they enjoy our delicious new frozen yogurt and see for themselves how Activia® helps them," stated Suzanne Gardner, Director of Marketing at YoCream.

"The flavor profile of Activia® Frozen Yogurt tastes more like refrigerated yogurt and will have a strong appeal to consumers that enjoy Activia® yogurt every day," continued Gardner. "Our new relationship with Danone and The Dannon Company allows us the opportunity to bring additional products like Activia® Frozen Yogurt to consumers in the places where they consume desserts and snacks away from home."

"Frozen yogurt operators offer 8 to 20 flavors at a time, usually in a self serve environment with lots of topping options," stated Tyler Bargas, Director of Sales at YoCream. "Offering Activia® Frozen Yogurts will help them expand their flavor variety and give consumers the chance to make custom parfaits and sundaes while enjoying the benefits of Activia®."  YoCream specializes in providing better-for-you frozen desserts and beverages to consumers through foodservice outlets like frozen yogurt shops, coffee and smoothie shops, college and healthcare cafeterias and other restaurants.

For more information about Activia® Frozen Yogurt, visit www.yocream.com or call 1-800-YoCream.

About YoCream: YoCream International, Inc. is a world leader in the frozen yogurt industry. Since 1977, YoCream has pioneered the innovation, production and marketing of frozen yogurt, frozen desserts and beverages. YoCream operates a state-of-the-art production facility in Portland, Oregon, to manufacture its "true" frozen yogurt, which contains real yogurt that is fermented and cultured on site daily. The Company offers over 110 flavors of frozen yogurt, ice cream, frozen custard, sorbet, smoothies, frozen carbonated beverages, slushes and frozen drink mixes to the foodservice market. YoCream's end-user customers number in the thousands and include marquee convenience stores, quality quick service restaurants, warehouse stores, prestigious eating establishments, large grocery chains, frozen yogurt shops, colleges, military and government foodservice locations, international restaurants and neighborhood stores involving over 250 specialty and full line distributors in the supply chain. YoCream products are available throughout the United States and in 18 foreign countries. For more information, please visit www.yocream.com

About Danone and the Activia brand:  One of the fastest-growing food companies in the world, Danone is present in over 120 countries on five continents. Its mission is to bring health through food to as many people as possible. Danone's Fresh Dairy division accounted for 57% of consolidated sales in 2010, or euro 9.7 billion. Activia, one of its major brands, has been in production for more than 20 years and is currently available in 72 countries. Activia is the division's most dynamic product, accounting for half of overall growth in 2010. Today, Activia, with Bifidus Regularis, includes more than 600 product varieties around the world and is also available in yogurt, kefir, laban and fromage frais versions to match local preferences.

SOURCE YoCream International, Inc.