NEW YORK, Jan. 6, 2014 /PRNewswire/ -- Yodle, a leader in local online marketing, today announced Centermark, its new Distributed Marketing Automation (DMA) platform for its Yodle for Brand Networks (YBN) customers. Capitalizing on the success of YBN's current digital offerings, Centermark is designed from the ground up to serve the unique needs of network businesses. Centermark caters to brands where the ownership, funding, control, execution and management of local marketing activity are shared between the corporate headquarters and the distributed field locations.
"Yodle for Brand Networks has been our partner for several years, and the Centermark platform is the clearest expression of the company's mission to serve the specific needs and challenges for marketers in a franchise network," said Heinz Ruch, CEO at Miracle-Ear. "We have chosen Centermark as the backbone of our digital marketing strategy because it provides a unique way to collaborate with our vast number of locations and to scale consistent, coordinated and measurable brand and marketing programs for our network."
"It's one thing to manage the marketing of a few locations, but it's an entirely different proposition to be able to do so across hundreds or thousands of individual locations," said Fred Voccola, Senior Vice President and General Manager at YBN. "Centermark delivers a way to automatically execute, and to accurately measure, the effectiveness of integrated marketing campaigns, while promoting collaboration and compliance between the corporate office and the individual locations in support of their shared marketing goals."
Centermark allows for better collaboration between corporate and each location, and vice versa, enabling all stakeholders to leverage the power of the brand, the strongest messaging, and the most successful tactics. Using the information gathered from each location to improve the performance of the others, Centermark helps businesses reach customers with a consistent message wherever they are in an efficient and effective manner.
The platform also provides a source of shared data, communication and reporting that facilitates informed conversations between all the partners on the network. Additionally, Centermark offers a full suite of Digital Marketing Management solutions, including establishing a web presence resulting in consumers finding local businesses online when they search for relevant products or services. Rounding out its features, the platform provides 'funnel optimization'. More than just a mechanism for lead delivery, funnel optimization means more leads are actually converted into paying customers.
"By using Centermark, network businesses enjoy a strong online presence, with every location optimized to ensure the best possible customer experience," said Corey O'Donnell, VP of Marketing at YBN. "The platform works to provide insight to help our corporate clients understand what's working, what's not and more importantly why, so that they, along with their locations, can make informed decisions about where to invest."
Centermark is available today from Yodle for Brand Networks, a division of Yodle. To learn more, visit http://www.yodlebrandnetworks.com.
About Yodle for Brand Networks™
Yodle for Brand Networks, a division of Yodle, delivers Centermark, a distributed marketing automation platform for franchise, dealer/manufacturer and multi-location networks. Current customers include Ideal Image, Miracle-Ear, Merry Maids, and Cottman Transmission and Total Auto Care. Yodle for Brand Networks promotes and protects a client's brand by managing each network business location's personalized local digital marketing campaign consistently with corporate goals. To do so, Yodle for Brand Networks establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. In addition, Yodle for Brand Networks provides an integrated marketing platform and reporting dashboard that enables the CEO and CMO to oversee, monitor and gain insight into their marketing efforts, as well as for each location to see in real time how their digital marketing campaign is progressing.
Yodle connects consumers to local businesses simply and cost-effectively. The combination of automated technology and comprehensive customer support makes Yodle easy to use. Yodle's offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers. Today, Yodle delivers results for more than 40,000 local businesses. To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets. Yodle's solution also includes retention marketing and a simple performance dashboard. Yodle's competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #28 in the Forbes list of America's most promising companies. For more information, visit www.yodle.com, www.yodle.net, or go to YouTube to see a video of Yodle reviews from our customers. You can also follow Yodle on Twitter, Facebook and Google+.
Director of Corporate Communications
SOURCE Yodle Inc.