Yoga accessories market size to grow by USD 6,159.41 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Dec. 20, 2022 /PRNewswire/ -- Technavio categorizes the global yoga accessories market as a part of the global leisure products industry, which covers a variety of categories, including yoga accessories, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented games. The global yoga accessories market size is estimated to increase by USD 6,159.41 million between 2022 and 2027. The market's growth momentum will progress at a CAGR of  6.9%.

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Global yoga accessories market – Vendor analysis

Vendor offerings 

• adidas AG - The company offers yoga accessories such as Mesh Graphic Quarter Sport Socks, adidas Yoga Backpack, and Trail Water Bottle 750 ML.
• Barefoot Yoga Co. - The company offers yoga accessories such as Barefoot Yoga Practice Straps, Barefoot Yoga Rectangular Bolster, and Barefoot Yoga Zabuton.
• Body Solid Inc. - The company offers yoga accessories such as BSTYM10, and BSTYM5.
• Hugger Mugger Yoga Products LLC Inc. - The company offers yoga accessories such as 4 in. Foam Yoga Block, 4 in. Marbled Foam Yoga Block, and Deluxe Wool Yoga Blanket.
• For details on vendors and their offerings – Buy the report!

Vendor landscape

The global yoga accessories market is fragmented, with the presence of with numerous market vendors and a few established players. A few prominent vendors that offer yoga accessories in the market are adidas AG, Barefoot Yoga Co., Body Solid Inc., Decathlon SA, Hugger Mugger Yoga Products LLC Inc., JadeYoga, La Vie Boheme Yoga, Liforme Ltd., lululemon athletica Inc., Manduka LLC, Merrithew International Inc., New Balance Athletics Inc., Nike Inc., NoCoast Beer Co., OPTP, Padma Seat, Trimax Sports Inc., Yoga Direct LLC, Yogamatters Ltd., and YogiKuti Pvt. Ltd. and others.

Vendors compete on many factors, including price, quality, technology, brand, and variety. Different companies adopt diverse marketing strategies to increase their market share. Prominent vendors have adopted the practice of sustainability, which is essential for future production. They are expected to expand their presence in low-penetrated markets such as developing countries. As a result, the market is expected to experience a sizable production capacity growth. A rise in production capacity will enable vendors to meet the surging demand for yoga accessories. In addition, the increasing number of health clubs and gyms will contribute to the growth and expansion of the market. 

Global yoga accessories market - Customer landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global yoga accessories market - Segmentation assessment

Segment overview
Technavio has segmented the market based on product (yoga mats, yoga straps, yoga blocks, and others) and distribution channel (offline and online). 

• The yoga mat segment will contribute significantly to the market's growth during the forecast period. Yoga mats prevent users from slipping while performing yoga exercises. They also keep the body warm. The yoga mat segment is expected to grow steadily during the forecast period. Various government and non-government organizations are taking initiatives to educate people about the advantages of yoga, which will increase the adoption of yoga mats. Some vendors are developing smart and innovative yoga mats that offer real-time feedback. These factors will drive the growth of the segment during the forecast period.

Geography overview
Based on geography, the global yoga accessories market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global yoga accessories market.

• North America is estimated to account for 38% of the growth of the global market during the forecast period. The demand for yoga accessories in this region has increased, with a rise in participation in regular fitness activities. Vendors are capitalizing on the growing awareness about the benefits of staying fit by introducing new offerings, which is increasing their revenue. These factors will drive the growth of the market in the region during the forecast period.

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Global yoga accessories market – Market dynamics

Leading drivers - The growing number of yoga practitioners is driving the market growth. The popularity of yoga is increasing, especially in North America. For instance, the number of yoga practitioners in the US rose by more than 11% in 2018 when compared to 6.40% in 2012. The benefits of yoga, such as stress relief, general fitness, flexibility, and overall development of health, are the main reasons behind this growth. The increasing awareness about yoga and the subsequent rise in the number of yoga practitioners globally will influence the sales of yoga products, including accessories. These factors will drive the growth of the global yoga accessories market during the forecast period. 

Key trends - Growing enrolment in fitness and health clubs is a key trend in the yoga accessories market. Yoga products, including accessories, are used in health and fitness clubs for purposes such as weight training, limbering down, yoga, and general fitness exercises. The number of health and fitness clubs is expected to expand during the forecast period, which may increase the sales of yoga accessories. Many clubs offer exclusive packages to attract customers and increase their sales. Premium customers can get benefits such as free workouts and yoga. Thus, the rise in the number of memberships in health and fitness clubs has increased the demand for yoga products, including yoga accessories. 

Major challenges - Fluctuating raw material prices are challenging the yoga accessories market growth. The profit margins of key manufacturers such as Lululemon Athletica are fluctuating due to the volatility in the prices of raw materials. For instance, the prices of synthetic fibers keep fluctuating, which increases the prices of yoga accessories made from these raw materials. In addition, cost-driven end-users prefer lower-priced yoga products, including accessories, which reduces the sales potential and revenue of global players. Such factors are hampering the growth of the market. 

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find some insights from a sample report!

What are the key data covered in this yoga accessories market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the yoga accessories market between 2023 and 2027
• Precise estimation of the size of the yoga accessories market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the yoga accessories market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of yoga accessories market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global yoga accessories market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global yoga accessories market 2017 - 2021 ($ million)

• 4.2 Geography Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.3 Product Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.4 Distribution channel Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Yoga mats - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Yoga mats - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Yoga mats - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Yoga mats - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Yoga mats - Year-over-year growth 2022-2027 (%)

• 6.4 Yoga straps - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Yoga straps - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Yoga straps - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Yoga straps - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Yoga straps - Year-over-year growth 2022-2027 (%)

• 6.5 Yoga blocks - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Yoga blocks - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Yoga blocks - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Yoga blocks - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Yoga blocks - Year-over-year growth 2022-2027 (%)

• 6.6 Others - Market size and forecast 2022-2027 
• Exhibit 46: Chart on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Others - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by Product 
• Exhibit 50: Market opportunity by Product ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• Exhibit 51: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 52: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• Exhibit 53: Chart on Comparison by Distribution Channel
• Exhibit 54: Data Table on Comparison by Distribution Channel

• 7.3 Offline - Market size and forecast 2022-2027 
• Exhibit 55: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 7.4 Online - Market size and forecast 2022-2027 
• Exhibit 59: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 60: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel 
• Exhibit 63: Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 64: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 65: Chart on Market share by geography 2022-2027 (%)
• Exhibit 66: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 67: Chart on Geographic comparison
• Exhibit 68: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• Exhibit 77: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 81: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 85: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 89: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 93: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027 
• Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027 
• Exhibit 101: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 France - Market size and forecast 2022-2027 
• Exhibit 105: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 106: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 107: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on France - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 109: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 110: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 111: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 112: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 113: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 114: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 115: Matrix on vendor position and classification

• 12.3 adidas AG
• Exhibit 116: adidas AG - Overview
• Exhibit 117: adidas AG - Business segments
• Exhibit 118: adidas AG - Key news
• Exhibit 119: adidas AG - Key offerings
• Exhibit 120: adidas AG - Segment focus

• 12.4 Barefoot Yoga Co.
• Exhibit 121: Barefoot Yoga Co. - Overview
• Exhibit 122: Barefoot Yoga Co. - Product / Service
• Exhibit 123: Barefoot Yoga Co. - Key offerings

• 12.5 Body Solid Inc.
• Exhibit 124: Body Solid Inc. - Overview
• Exhibit 125: Body Solid Inc. - Product / Service
• Exhibit 126: Body Solid Inc. - Key offerings

• 12.6 Hugger Mugger Yoga Products LLC Inc. 
• Exhibit 127: Hugger Mugger Yoga Products LLC Inc. - Overview
• Exhibit 128: Hugger Mugger Yoga Products LLC Inc. - Product / Service
• Exhibit 129: Hugger Mugger Yoga Products LLC Inc. - Key offerings

• 12.7 JadeYoga
• Exhibit 130: JadeYoga - Overview
• Exhibit 131: JadeYoga - Product / Service
• Exhibit 132: JadeYoga - Key offerings

• 12.8 La Vie Boheme Yoga
• Exhibit 133: La Vie Boheme Yoga - Overview
• Exhibit 134: La Vie Boheme Yoga - Product / Service
• Exhibit 135: La Vie Boheme Yoga - Key offerings

• 12.9 Liforme Ltd.
• Exhibit 136: Liforme Ltd. - Overview
• Exhibit 137: Liforme Ltd. - Product / Service
• Exhibit 138: Liforme Ltd. - Key offerings

• 12.10 lululemon athletica Inc. 
• Exhibit 139: lululemon athletica Inc. - Overview
• Exhibit 140: lululemon athletica Inc. - Business segments
• Exhibit 141: lululemon athletica Inc. - Key offerings
• Exhibit 142: lululemon athletica Inc. - Segment focus

• 12.11 Manduka LLC
• Exhibit 143: Manduka LLC - Overview
• Exhibit 144: Manduka LLC - Product / Service
• Exhibit 145: Manduka LLC - Key offerings

• 12.12 Merrithew International Inc. 
• Exhibit 146: Merrithew International Inc. - Overview
• Exhibit 147: Merrithew International Inc. - Product / Service
• Exhibit 148: Merrithew International Inc. - Key offerings

• 12.13 New Balance Athletics Inc. 
• Exhibit 149: New Balance Athletics Inc. - Overview
• Exhibit 150: New Balance Athletics Inc. - Product / Service
• Exhibit 151: New Balance Athletics Inc. - Key offerings

• 12.14 Nike Inc.
• Exhibit 152: Nike Inc. - Overview
• Exhibit 153: Nike Inc. - Business segments
• Exhibit 154: Nike Inc. - Key news
• Exhibit 155: Nike Inc. - Key offerings
• Exhibit 156: Nike Inc. - Segment focus

• 12.15 OPTP
• Exhibit 157: OPTP - Overview
• Exhibit 158: OPTP - Product / Service
• Exhibit 159: OPTP - Key offerings

• 12.16 Padma Seat
• Exhibit 160: Padma Seat - Overview
• Exhibit 161: Padma Seat - Product / Service
• Exhibit 162: Padma Seat - Key offerings

• 12.17 Yoga Direct LLC
• Exhibit 163: Yoga Direct LLC - Overview
• Exhibit 164: Yoga Direct LLC - Product / Service
• Exhibit 165: Yoga Direct LLC - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 166: Inclusions checklist
• Exhibit 167: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 168: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 169: Research methodology
• Exhibit 170: Validation techniques employed for market sizing
• Exhibit 171: Information sources

• 13.5 List of abbreviations 
• Exhibit 172: List of abbreviations

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