Yoga clothing market size to grow by USD 17,150.75 million from 2022 to 2027: A descriptive analysis of customer landscape, vendor assessment, and market dynamics - Technavio

NEW YORK, Jan. 25, 2023 /PRNewswire/ -- The global yoga clothing market size is estimated to increase by USD 17,150.75 million from 2022 to 2027. The market's growth momentum will accelerate at a CAGR of 7.15% during the forecast period, according to Technavio - Request a sample report

Global yoga clothing market – Vendor analysis

Vendor offerings -

• adidas AG - The company offers yoga clothing such as Versatile Windbreaker and Yoga Training Pants.
• ANTA Sports Products Ltd. - The company offers yoga clothing such as Calle Bra and Crosscourt Bra Top.
• ASICS Corp. - The company offers yoga clothing such as Metarun Bra and Women Training Graphic Bra Women.
• Authentic Brands Group LLC - The company offers yoga clothing such as Women Eddie Bauer Green Capri Leggings and Eddie Bauer Athletic Pants Sz 2XL Black Yoga Workout.
• For details on vendors and their offerings – Buy the report!

Vendor landscape –

The global yoga clothing market is fragmented, with the presence of multiple players and a few established players. A few prominent vendors that offer yoga clothing in the market are adidas AG, ANTA Sports Products Ltd., ASICS Corp., Authentic Brands Group LLC, BasicNet Spa, Berkshire Hathaway Inc., Columbia Sportswear Co., Frasers Group plc, Hanesbrands Inc., Hugger Mugger Yoga Products LLC Inc., La Vie Boheme Yoga, lululemon athletica Inc., Manduka LLC, New Balance Athletics Inc., Nike Inc., PUMA SE, Ralph Lauren Corp., Under Armour Inc., VF Corp., and Yoga Direct LLC and others.
 

Vendors in the market compete on many different factors, including price, quality, technology, brand, and variety. The market is expected to experience a sizable production capacity during the forecast period, as the competitors are expected to expand their presence in low-penetrated markets such as developing countries. An increase in the production capacity will allow the competitors to meet the surging demand for yoga apparel.

Global yoga clothing market - Customer landscape

To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global yoga clothing market - Segmentation assessment

Segment overview

Technavio has segmented the market based on product (bottom wear, top wear, and accessories) and end-user (men and women). 

• The bottom wear segment will grow at a significant rate during the forecast period. The bottom wear used for yoga includes sweatpants, sweat shorts, joggers, slacks, capris, and tights. The key competitors are introducing innovative bottom wear to attract yoga enthusiasts. These factors are expected to fuel the growth of the segment during the forecast period

Geography overview

Based on geography, the global yoga clothing market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global yoga clothing market.

• North America is estimated to account for 32% of the growth of the global market during the forecast period. The demand for such clothing in the region has increased, with the rise in participation in fitness activities such as yoga. In addition, the demand for innovative yoga clothing designs and patterns that offer enhanced comfort, better performance, and are lightweight is also high. Such factors will fuel the regional market growth during the forecast period

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Global yoga clothing market – Market dynamics

Leading drivers - The growing number of yoga practitioners is driving the market growth. The popularity of yoga has increased significantly, especially in North America. Yoga and meditation offer multiple benefits, such as stress relief, flexibility, general fitness, and overall development of health. The sales of yoga clothing are expected to grow owing to the increasing awareness about yoga globally. Such factors will fuel the market growth during the forecast period.

Key trends - The increasing popularity of customized yoga clothing is a key trend in the market. Market competitors are focusing on strategies such as faster delivery processes and mass customization. This is propelled by technology, supply chain transformation, and organizational restructuring. To achieve this, companies are adopting technologies such as computer-aided designing (CAD), body scanning, digital printing, flexible manufacturing systems, and computer-integrated manufacturing tools and techniques. These factors will support the market growth during the forecast period.

Major challenges - The availability of counterfeit products is challenging market growth. The presence of counterfeit products leads to an unfair competitive scenario, price standardization, and market share erosion. These products are priced lower than branded products, which negatively impacts the sale of genuine branded products. In addition, counterfeit yoga clothing products are of low quality and do not meet manufacturing standards in terms of colors, quality, and fabric. Therefore, the increasing availability of counterfeit clothing will impede the growth of the market during the forecast period.

Drivers, trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

What are the key data covered in this yoga clothing market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the yoga clothing market between 2023 and 2027
• Precise estimation of the size of the yoga clothing market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the yoga clothing market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of yoga clothing market vendors

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Table of contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global yoga clothing market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global yoga clothing market 2017 - 2021 ($ million)

• 4.2 Product Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Product Segment 2017 - 2021 ($ million)

• 4.3 End-user Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments 
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)

• 6.2 Comparison by Product 
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product

• 6.3 Bottom wear - Market size and forecast 2022-2027
• Exhibit 34: Chart on Bottom wear - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Bottom wear - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Bottom wear - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Bottom wear - Year-over-year growth 2022-2027 (%)

• 6.4 Top wear - Market size and forecast 2022-2027
• Exhibit 38: Chart on Top wear - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Top wear - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Top wear - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Top wear - Year-over-year growth 2022-2027 (%)

• 6.5 Accessories - Market size and forecast 2022-2027
• Exhibit 42: Chart on Accessories - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Accessories - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Accessories - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Accessories - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Product 
• Exhibit 46: Market opportunity by Product ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments 
• Exhibit 47: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 48: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 49: Chart on Comparison by End-user
• Exhibit 50: Data Table on Comparison by End-user

• 7.3 Men - Market size and forecast 2022-2027
• Exhibit 51: Chart on Men - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Men - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Men - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Men - Year-over-year growth 2022-2027 (%)

• 7.4 Women - Market size and forecast 2022-2027
• Exhibit 55: Chart on Women - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Data Table on Women - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Chart on Women - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Women - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by End-user 
• Exhibit 59: Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 adidas AG 
• Exhibit 112: adidas AG - Overview
• Exhibit 113: adidas AG - Business segments
• Exhibit 114: adidas AG - Key news
• Exhibit 115: adidas AG - Key offerings
• Exhibit 116: adidas AG - Segment focus

• 12.4 ANTA Sports Products Ltd. 
• Exhibit 117: ANTA Sports Products Ltd. - Overview
• Exhibit 118: ANTA Sports Products Ltd. - Business segments
• Exhibit 119: ANTA Sports Products Ltd. - Key news
• Exhibit 120: ANTA Sports Products Ltd. - Key offerings
• Exhibit 121: ANTA Sports Products Ltd. - Segment focus

• 12.5 ASICS Corp. 
• Exhibit 122: ASICS Corp. - Overview
• Exhibit 123: ASICS Corp. - Business segments
• Exhibit 124: ASICS Corp. - Key news
• Exhibit 125: ASICS Corp. - Key offerings
• Exhibit 126: ASICS Corp. - Segment focus

• 12.6 Authentic Brands Group LLC 
• Exhibit 127: Authentic Brands Group LLC - Overview
• Exhibit 128: Authentic Brands Group LLC - Product / Service
• Exhibit 129: Authentic Brands Group LLC - Key offerings

• 12.7 BasicNet Spa 
• Exhibit 130: BasicNet Spa - Overview
• Exhibit 131: BasicNet Spa - Business segments
• Exhibit 132: BasicNet Spa - Key offerings
• Exhibit 133: BasicNet Spa - Segment focus

• 12.8 Berkshire Hathaway Inc. 
• Exhibit 134: Berkshire Hathaway Inc. - Overview
• Exhibit 135: Berkshire Hathaway Inc. - Business segments
• Exhibit 136: Berkshire Hathaway Inc. - Key news
• Exhibit 137: Berkshire Hathaway Inc. - Key offerings
• Exhibit 138: Berkshire Hathaway Inc. - Segment focus

• 12.9 Hanesbrands Inc. 
• Exhibit 139: Hanesbrands Inc. - Overview
• Exhibit 140: Hanesbrands Inc. - Business segments
• Exhibit 141: Hanesbrands Inc. - Key offerings
• Exhibit 142: Hanesbrands Inc. - Segment focus

• 12.10 Hugger Mugger Yoga Products LLC Inc. 
• Exhibit 143: Hugger Mugger Yoga Products LLC Inc. - Overview
• Exhibit 144: Hugger Mugger Yoga Products LLC Inc. - Product / Service
• Exhibit 145: Hugger Mugger Yoga Products LLC Inc. - Key offerings

• 12.11 La Vie Boheme Yoga 
• Exhibit 146: La Vie Boheme Yoga - Overview
• Exhibit 147: La Vie Boheme Yoga - Product / Service
• Exhibit 148: La Vie Boheme Yoga - Key offerings

• 12.12 lululemon athletica Inc. 
• Exhibit 149: lululemon athletica Inc. - Overview
• Exhibit 150: lululemon athletica Inc. - Business segments
• Exhibit 151: lululemon athletica Inc. - Key offerings
• Exhibit 152: lululemon athletica Inc. - Segment focus

• 12.13 Nike Inc. 
• Exhibit 153: Nike Inc. - Overview
• Exhibit 154: Nike Inc. - Business segments
• Exhibit 155: Nike Inc. - Key news
• Exhibit 156: Nike Inc. - Key offerings
• Exhibit 157: Nike Inc. - Segment focus

• 12.14 PUMA SE 
• Exhibit 158: PUMA SE - Overview
• Exhibit 159: PUMA SE - Business segments
• Exhibit 160: PUMA SE - Key news
• Exhibit 161: PUMA SE - Key offerings
• Exhibit 162: PUMA SE - Segment focus

• 12.15 Ralph Lauren Corp. 
• Exhibit 163: Ralph Lauren Corp. - Overview
• Exhibit 164: Ralph Lauren Corp. - Business segments
• Exhibit 165: Ralph Lauren Corp. - Key offerings
• Exhibit 166: Ralph Lauren Corp. - Segment focus

• 12.16 Under Armour Inc. 
• Exhibit 167: Under Armour Inc. - Overview
• Exhibit 168: Under Armour Inc. - Business segments
• Exhibit 169: Under Armour Inc. - Key offerings
• Exhibit 170: Under Armour Inc. - Segment focus

• 12.17 VF Corp. 
• Exhibit 171: VF Corp. - Overview
• Exhibit 172: VF Corp. - Business segments
• Exhibit 173: VF Corp. - Key news
• Exhibit 174: VF Corp. - Key offerings
• Exhibit 175: VF Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 176: Inclusions checklist
• Exhibit 177: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 178: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 179: Research methodology
• Exhibit 180: Validation techniques employed for market sizing
• Exhibit 181: Information sources

• 13.5 List of abbreviations 
• Exhibit 182: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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