YOGASMOGA® Announces Growth Into Physical Retail Stores

Jun 12, 2014, 11:00 ET from Yoga Smoga, Inc.

NEW YORK, June 12, 2014 /PRNewswire/ -- YOGASMOGA®, the designer, manufacturer and retailer of Yoga inspired athletic apparel and accessories, has announced its plans to launch physical retail stores.

"On the back of a very successful launch of the men's line, we are excited to take our growth to the next level," said YOGASMOGA CEO Rishi Bali. "We are delighted to announce that YOGASMOGA will be opening two retail experience stores in Greenwich, Connecticut and Brentwood, California, taking us closer to our key customer base." 

Building upon YOGASMOGA's core value of building deep, direct and lasting connections with its consumers, the retail experience will give consumers the ability to experience the high quality, Made in the United States product in a retail store environment.

The first store will be the YOGASMOGA Townhouse in Greenwich, CT. In addition to a retail store an entire floor of the YOGASMOGA Townhouse will be dedicated to Yoga and Gym activities for the community.

YOGASMOGA has also committed to a second store location in Brentwood, Los Angeles.

John Beckmann of Axis Mundi ( has been selected to design the stores. "We are very excited to partner with YOGASMOGA to create an experiential retail space," said John Beckmann.

Both stores are expected to be fully operational in Summer 2014.


YOGASMOGA® is a designer, manufacturer and retailer of Yoga inspired athletic apparel and accessories.

Established in 2010, YOGASMOGA® was founded with a mantra of innovation and a core of authenticity. From innovative fabric technologies and top-quality fabrics to eco-friendly products and non-retouched or edited promotional photography, YOGASMOGA® prides itself on a responsibility based reputation meant to inspire deep, direct and lasting connections with its consumers.

The company's founders, Rishi and Tapasya Bali have an authentic connection to the ancient spiritual practice of yoga; having grown up in the mystical upper Ganges plains of the Himalayan ranges of India, believed to be the birthplace of yoga. The siblings' innate sense of the authentic yoga culture and its principles inspired the founding of YOGASMOGA®.

Headquartered in New York City, all YOGASMOGA® products are proudly manufactured in the USA and are available online at

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Media Contact:
Michelle Moran

SOURCE Yoga Smoga, Inc.