Yogurbella Announces the Opening of Three New "Fro-Yo" Stores

MIAMI, July 12, 2011 /PRNewswire/ -- The frozen yogurt brand "Yogurbella" headquartered in Miami is a true reflection of the international flavor of South Florida.  The developer of the brand, Jin Yong Park, is from South Korea, many of its ingredients are imported from Italy, and its retail stores are located in Florida and Guatemala, with more to open soon as far away as Saudi Arabia.  Plans are also being finalized for a major introduction of the product in Asia.  Since 2009, the company has grown from 2 to 14 stores on three continents.

Sales of frozen yogurt are expected to reach a robust $27.6 billion by 2012.  Technomic's new "Market Intelligence Report:  Ice Cream" found that nine out of ten of the fastest growing frozen desserts chains were frozen yogurt concepts, making "Fro-Yo" the hottest food product in years.

Mr. Park not only founded the brand "Yogurbella" but indeed was one of the founders of the industry itself in South Florida.  When he first introduced the product, his first challenge was to tell consumers that "this is not ice cream."  In contrast, it was cool, creamy and not icy, very flavorful, and better for you because it is from premium natural ingredients.  By the time that message was communicated, Mr. Park found himself circled by competitors who said that their products were just about as good.  But they were not.  Yogurbella remains the industry leader, not just because it was one of the first in the U.S. market but because it offers the best products with the best flavors.  In other words, quality products from nature.  As a result, Yogurbella is the #1 choice of parents for their children and themselves.   All you have to do is try it to know the difference.

The next Yogurbella store to open will be in July in Palmetto Bay across from the Falls Shopping Center.  Then, two weeks later, it's off to Saudi Arabia to open the first store in Riyadh, a long way from South Florida but just the continuation of a robust international expansion plan.  That opening will be followed by a store serving the residential and business communities in the Brickell area, at 777 Brickell Avenue, during September.

So Yogurbella continues to lead the market in the freshest ingredients and most flavorful taste, and now in expanding internationally.  While the rest of the market is consolidating, Yogurbella is out front delivering its products to satisfied consumers all over the world.

For more information, a listing of existing and planned stores, as well as franchise opportunities, visit www.yogurbella.com or call 1-954-565-3445.

SOURCE Yogurbella

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