Yogurtland and Singer-Songwriter, Record Producer, and Multi-Platinum Artist, JVKE, Announces Exclusive 'Red Velvet' Frozen Yogurt Collaboration

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Sep 02, 2025, 13:03 ET

A sweet partnership with Multi-Platinum Artist, JVKE, featuring a limited-edition flavor and noteworthy toppings available September 1 to October 19, plus a limited-edition Giant Spoon in-store gift with purchase on October 7 for National Spoon Day

FARMERS BRANCH, Texas, Sept. 2, 2025 /PRNewswire/ -- Yogurtland, the leading self-serve frozen yogurt brand, announces its collaboration with singer-songwriter, record producer, and multi-platinum artist, JVKE, with a new limited-time "this is what red velvet tastes like" frozen yogurt flavor from September 1 through October 19 at participating locations nationwide.

Yogurtland teams up with Singer-Songwriter, Record Producer, and Multi-Platinum Artist, JVKE, for a limited-time “this is what red velvet tastes like” frozen yogurt flavor, with exclusive toppings, a branded cup and a branded spoon (Sept. 1 to Oct. 19). Plus, a giant spoon drops Oct. 7 for National Spoon Day.

Served with an exclusive branded spoon in an exclusive branded red cup, topped with JVKE's Sound Bites (pink & green music note gummies) and JVKE's Beat Drops (mini chocolate chips), this rich, velvety treat is a sweet nod to JVKE's signature style and devoted fanbase. Guests are encouraged to share their "this is what red velvet tastes like" flavor experience on TikTok and Instagram using the hashtags #thisiswhatredvelvettasteslike and #Yogurtland.

"At Yogurtland, we enjoy crafting flavors that really connect with our guests, and teaming up with JVKE was such a fun way to blend music and dessert together," said Melissa Luna, Sr. Field Marketing Manager at Yogurtland. "Just like JVKE connects with his fans through his passion for music, we connect with our guests with flavors that spark delicious memories. 'this is what red velvet tastes like' embodies the vibrant, indulgent flavor of red velvet while celebrating JVKE's hit music."

In addition to the limited-time flavor and to coincide with Yogurtland's annual National Spoon Day on October 7, fans can collect a free Midnight Plum Giant Spoon for every $12 minimum in-store purchase* at participating locations, while supplies last.

For more information and to find your nearest location, follow along on Facebook, Instagram and TikTok, or visit yogurtland.com.

*Maximum up to four spoons per transaction.

ABOUT YOGURTLAND
Yogurtland is the industry-leading frozen yogurt chain that delivers over 200 handcrafted flavors and provides fans an anytime treat for the whole family. Made with real ingredients, Yogurtland creates froyo moments with expansive menu items and offerings, at-home experiences, and innovations throughout the brand. Yogurtland creates their one-of-a-kind roster of flavors through its Flavorologists, who are experts in flavor and masters of their craft. With scratch-made, handcrafted flavors from across the globe, fans can experience a truly customized frozen dessert. Yogurtland's premium frozen yogurt and delicious toppings are available through delivery, pickup, or catering, making it fun and easy to enjoy dessert anytime and anywhere. Presently, Yogurtland has more than 220 locations across the U.S. and internationally. For more information, visit www.yogurtland.com.

ABOUT JVKE
JVKE continues to remain one of the top songwriters and producers in the game. His breakout hit "Upside Down" went viral following its release in 2020 and has generated over 125 million streams to date. The song's meteoric success led to a Charlie Puth remix collaboration, which earned both JVKE and Charlie a 2021 Trending VMA nomination. JVKE followed up his debut single with a series of releases in 2021, including his second viral hit "this is what falling in love feels like," which went top 10 at pop radio. In 2022, he released his debut full-length, this is what ____feels like (Vol, 1-4), featuring the meteoric hit "golden hour." "golden hour" reached #10 at Top 40 radio and #10 on the Billboard Hot 100, where it remained for over 26 consecutive weeks, and received 2.5 billion streams worldwide. Additionally, JVKE produced "Euphoric," the lead single from Eric Bellinger's GRAMMY® nominated album New Light and appeared on and co-wrote multiple songs from Forrest Frank's GRAMMY® nominated album CHILD OF GOD. His music has been featured in soundtracks including Arcane League of Legends and Fast X. JVKE has also collaborated with Nick Jonas, Jimin from BTS, Muni Long, Martin Garrix, Galantis, Pink $weats, ENHYPEN, Jungle and more. JVKE traveled a tried-and-true road to a fresh, focused, and fiery sound. The Rhode Island-born singer, songwriter, and producer logged countless hours on multiple instruments since the age of three, discovered production by high school, eventually dropping out of school to pursue music full-time. He crafts the kind of pop anthems that soar and surprise all at once. He has amassed over 4 billion streams, 100+ billion views of his music across YouTube, TikTok, and Instagram, built an audience of 28+ million followers across social media, and attracted the support of everyone from Charli D'Amelio to Charlie Puth. Moreover, JVKE has performed sold-out shows globally, including a headline North American tour, Corona Capital in Mexico City, and iHeartRadio's Jingle Ball. He's also made appearances on "The Tonight Show Starring Jimmy Fallon," "Dick Clark's New Year's Rockin' Eve," "Good Morning America," and more.