YOKE's NIL Club Launches "Brand Deals" Feature to Supercharge Athlete-Brand-Fan Connections

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Aug 19, 2025, 08:39 ET

ATLANTA, Aug. 19, 2025 /PRNewswire/ -- YOKE's NIL Club app now gives brands a direct way to connect with athletes and reach some of the most loyal sports audiences in the country. The new platform layer includes a "brand deals" tab where NIL Club members can browse and accept opportunities ranging from endorsements to product promotions directly within the app. The update opens new income opportunities for athletes, adding to their existing income from fan subscriptions. It also gives brands a way to connect directly with the close-knit communities that grow around athlete-led content.

Fans remain the core of each NIL Club. They can expect the same behind-the-scenes moments, unique content, and personal updates that have helped strengthen the bond between players and supporters. With the addition of direct brand partnerships, NIL Club is broadening its reach, giving companies a way to tap into these engaged audiences while providing athletes with new income streams and fans with even more access to the players they follow.

"Our goal has always been to give NIL Club members as many opportunities as we can," said Mick Assaf, co-founder of YOKE. "These new features not only help athletes earn more but also give brands a direct line to communities that are passionate, loyal, and eager to support the athletes who represent them."

NIL Club prioritizes compliance. Every brand deal is reviewed with input by YOKE and school partners to ensure athletes maintain their eligibility. In states that allow high school participation, we work closely with all parties to put clear safeguards in place so young athletes can take part in NIL opportunities without risking their eligibility.

Brand advertising campaigns on NIL Club are entirely performance-based. Brands only pay when athletes promote their products, making it a measurable and efficient way to build awareness and drive results.

Leading brands such as SoFi and LoveShackFancy are already using NIL Club to connect with athletes and fans through creative, impactful campaigns. These initiatives include financial literacy programs designed to equip Gen Z athletes with essential money management skills, as well as exclusive apparel collaborations that generate excitement among supporters.

Brands interested in exploring partnerships with NIL Club athletes can learn more at https://nilclub.com/business.

About NIL Club

NIL Club, created by Atlanta-based YOKE, connects high school and college athletes with their biggest supporters through fan subscriptions and brand partnerships. Built to empower every student to maximize their name, image, and likeness, the platform gives athletes a space to share exclusive updates, interact with their communities, and work with companies on campaigns that fit their personal brand. NIL Club ensures all opportunities align with NCAA and state regulations, protecting eligibility while delivering brands access to engaged sports audiences.

Fans can join their favorite athletes' clubs at https://nilclub.com/colleges

Download the NIL Club App

The NIL Club app is available now on both iOS and Android.

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