You Join Tasting Table. We Donate to Whole Planet Foundation.

NEW YORK, Feb. 17 /PRNewswire-USNewswire/ -- TastingTable.com has joined forces with Whole Foods Market and its non-profit, Whole Planet Foundation, to empower the poor through microcredit loans to lift themselves out of poverty.

From February 17 through March 31, 2010, Tasting Table will donate $2 to Whole Planet Foundations' 2010 Prosperity Campaign for every new subscriber who signs up to receive its free daily epicurean emails at TastingTable.com/wholefoods. Current Tasting Table subscribers can also participate by inviting friends to join the table at tastingtable.com/wpf-invite

"We are so pleased that Tasting Table has partnered with Whole Foods Market's Whole Planet Foundation to help us reach our campaign goal of raising $1.5 million to empower 40,000 people in developing world communities with the chance to change their own lives," said Philip Sansone, Whole Planet Foundation's president and executive director. 

The partnership with Tasting Table is the first of its kind for the Foundation's annual Prosperity Campaign, a nationally-driven fundraiser that invites Whole Foods Market customers to donate directly to the Foundation at check-out registers in stores across the country or online at wholeplanetfoundation.org.

One hundred percent of customer donations will go directly to fund microlending projects, supporting the Foundation's mission to create economic partnerships with the poor in developing-world communities that supply the company's stores with product.

To date, the Foundation has funded over $10 million in microlending programs in 18 countries around the globe, positively impacting a total of 288,500 people worldwide.

"As devoted supporters of farm-to-table principles, our digital publication shares a commitment to conscientious consumerism," said Tasting Table CEO Geoff Bartakovics. "Given these shared values, we're proud to support the Prosperity Campaign by welcoming like-minded Whole Foods Market customers to our community of food and drink enthusiasts."

As a celebration of this partnership, Tasting Table has designed four exclusive recipes using Whole Foods Market's Whole Trade™ Guarantee products made by companies dedicated to ethical trade, quality and the environment. Those who sign up or invite friends through this special campaign will receive the online recipes as well as valuable Whole Foods Market coupons in some markets.

About Tasting Table

Tasting Table (http://tastingtable.com) is the free daily email about the very best of eating and drinking culture across the country. Each day, subscribers receive one delicious discovery, covering a range of epicurean topics including dining, wine, cocktails, personalities and food travel. Tasting Table stands out for its unique approach to editorial coverage: Every recommendation is based on first-hand research - not blog posts or press releases - and is delivered to readers in a smart, lively voice.

About Whole Foods Market

For more information on Whole Foods Market, please visit www.wholefoodsmarket.com.

About Whole Planet Foundation

For more information on the Whole Planet Foundation, please visit www.wholeplanetfoundation.org

SOURCE TastingTable.com