YOU On Demand Announces New Appointments To Board Of Directors

May 29, 2012, 09:00 ET from YOU On Demand Holdings, Inc.

NEW YORK, May 29, 2012 /PRNewswire/ -- YOU On Demand Holdings, Inc. (OTCBB: CBBD), China's leading national Pay-Per-View (PPV) and Video On Demand (VOD) platform, announced today the appointments of Michael Birkin and Michael Jackson to the Company's Board of Directors, effective May 29, 2012.

"We are honored to have both Mr. Birkin and Mr. Jackson join our Board of Directors," said Shane McMahon, Chairman and CEO of YOU On Demand. "Both are highly accomplished executives in their respective fields and their collective experience will be invaluable in helping shape and grow YOU On Demand's future."

In order to comply with NASDAQ's corporate governance rules regarding independent directors, Marc Urbach has resigned as a director of the Company, effective May 29, 2012. Mr. Urbach remains in his position as President and CFO.

Mr. Jackson's career in television and media includes tenures as President of Programming for Barry Diller's InterActiveCorp, Chairman of Universal Television Group, President and Chief Executive of USA Entertainment, CEO of the UK's Channel Four and Director of Television at the BBC. He has also served on numerous corporate boards, including EMI Group.

Currently, Mr. Jackson is a director, investor and adviser for a range of media companies. He is a senior adviser for UK merchant bank Lepe, has consulted for The Guardian newspaper, co-founded the UK and US based independent production of Nutopia, and is an independent director of STV plc among other ventures.

Mr. Birkin is a marketing strategist and brand expert. He has worked with some of the world's most prestigious brands including IBM, Shell, Nescafe, Chanel and Gucci. Mr. Birkin's career includes service as Chairman and CEO of Omnicom Asia Pacific, Vice Chairman of Omnicom Group Inc., Chief Executive of Interbrand and various positions at Diversified Agency Services ("DAS") including International President (Asia Pacific and Europe) and President of DAS Worldwide based in New York. Earlier in his career he worked at both PricewaterhouseCoopers and Allied Dunbar.

Most recently Mr. Birkin acquired RPMC, an events, hospitality and promotions agency. Having subsequently been awarded Intel's global branding and design work, he established The Red Peak Group which owns both Red Peak Branding and RPMC with offices in New York, Los Angeles and London.

About YOU On Demand Holdings, Inc.
YOU On Demand is the leading national Pay-Per-View and Video On Demand platform in China. The Company offers high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services.

YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing. For more information, visit

Safe Harbor Statement

This press release contains certain statements that may include "forward looking statements." All statements other than statements of historical fact included herein are "forward-looking statements." These forward looking statements are often identified by the use of forward-looking terminology such as "believes," "expects" or similar expressions, involve known and unknown risks and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company's periodic reports that are filed with the Securities and Exchange Commission and available on its website ( All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws the Company does not assume a duty to update these forward-looking statements.


Jason Finkelstein
YOU On Demand

Kimberly Minarovich
Christensen IR


SOURCE YOU On Demand Holdings, Inc.