You On Demand to Deliver Hollywood Blockbuster Movies to China

NEW YORK, Nov. 3, 2011 /PRNewswire/ -- Ericsson (NASDAQ: ERIC) continues to enable next-generation television services in the People's Republic of China, providing advanced content management and protection solutions to YOU On Demand (OTCBB: CBBD), China's first national Pay-Per-View and Video On Demand platform.

Ericsson and YOU On Demand are deploying the first secure internet protocol delivery system of digital content to cable operators throughout China. The system ensures that content owners can be confident that their digital assets are protected at every stage of the delivery process and that cable operators have access to the premium Hollywood and domestic content their subscribers want. Content is packaged, processed and delivered by Ericsson content management systems. YOU On Demand expects that its VOD and PPV services will be available to 3 million subscribers by the end of the year.

"Working with Ericsson, YOU On Demand can enable China's cable operators to give consumers the best TV experience with premium content, enhanced sound and high definition picture quality, all in the comfort of their own home," said Shane McMahon, Chairman and CEO of YOU On Demand.

Over 50 percent of global on-demand content assets are processed by Ericsson solutions. YOU On Demand joins a list of companies using Ericsson's content management solutions that includes HBO, Showtime and Starz.

"This venture relies on Ericsson's experience and ability to help operators deliver TV services with the highest consumer value, operational excellence and profitable business performance," said Mats Olsson, Head of China & North East Asia, Ericsson. "Our long-established reputation for delivering next-generation TV experiences in China has seen YOU On Demand place their trust in us and we are pleased to be part of this well-timed and exciting project."

YOU On Demand will utilize Ericsson's MediaPath® secure content delivery system and Xport® Producer comprehensive storage encoding solution to implement its VOD and PPV platform. The platform is the first comprehensive end-to-end system of its kind for the largest television market in the world.

Notes to editors:

About YOU On Demand Holdings, Inc.
YOU On Demand is the first national Pay-Per-View and Video On Demand platform in China. The Company plans to offer high quality premium content to customers across China through its Near Video On Demand (NVOD), Video On Demand (VOD) and Subscription Video On Demand (SVOD) services. The Company consists of a portfolio of businesses that include alliances with leading media operators, comprehensive end-to-end content delivery, an exclusive billing solution, governmental partnerships and approvals, and value added services.

YOU On Demand has secured strategic partnerships with the largest media entities in China, and has a highly experienced management team with a strong background in Cable, Television, Media and Telecom. The company is headquartered in New York, NY, with its China headquarters in Beijing.  For more information, visit http://www.yod.com.

Ericsson Video Management Products

Xport Producer by Ericsson

Next Generation MediaPath SCDS by Ericsson

Our multimedia content is available at the broadcast room: www.ericsson.com/broadcast_room

Ericsson is the world's leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company's portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices. 

Ericsson is advancing its vision of being the "prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 90,000 employees generated revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ New York.

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CONTACT:

Jason Finkelstein
YOU On Demand
212-206-1216
[email protected] 

Stuart Zakim
DiGennaro Communications for YOU On Demand
732-754-9051
[email protected]

SOURCE YOU On Demand Holdings, Inc.