'You Play, We'll Pay' Extended Through October 15 Due To Staggering Success of the Perdido Key Gift Card Program

Perdido Key Extends Program To Reward Travelers With $100 American Express Gift Cards For Every Night Booked On The Beach Through October 15

In Support of the Gulf Coast Deepwater Horizon Oil Disaster Recovery Effort, Perdido Key Tourists Are Being Given American Express Gift Cards When They Visit this Beautiful Coastal Community in Northwest Florida

News provided by

Perdido Key Area Chamber of Commerce

Sep 24, 2010, 02:40 ET

PERDIDO KEY, Fla., Sept. 24 /PRNewswire/ -- The program, originally active between Aug. 24 and Sept. 30, was an immediate hit with travelers. The early numbers reflected a tremendous response with all gift cards reserved in under a week. In an expeditious deluge, people from all over America made reservations and enjoyed a vacation in paradise.

(Photo: http://photos.prnewswire.com/prnh/20100824/FL54406 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100824/FL54406 )

Originally proposed by the Perdido Key Chamber as "Keys to the Key," the gift card program implemented by the Pensacola Tourism and Convention Bureau is a coordinated effort to bring tourism to the area.

Again, the Perdido Key Visitor Center is encouraging new and former visitors to the area's beautiful coastal community to plan a vacation now, even if for just a few days. Perdido Key, like other coastal communities, took a financial hit with the BP oil disaster, but the beaches have been clean for some time. You Play, We'll Pay has now been extended to run now through Oct. 15 only while supplies last and is funded by a BP grant designed to help rejuvenate the tourism industry along Florida's Gulf Coast. Through the program, visitors will receive a $100 American Express® gift card for each night booked at a Perdido Key condominium, resort or RV Park now until the program ends Oct. 15, up to $300 in gift cards. Cards may be used anywhere American Express is accepted.

Visitors staying on Perdido Key can pick up their gift cards at the Perdido Key Visitor Center when they present proof of their paid booking, a copy of the program's registration form and a valid photo ID. Gift cards will be available only as long as supplies last. Full details of the program and registration form are available online at www.VisitPerdido.com.

A few months ago, President Obama issued a statement saying, "As a result of the cleanup effort, beaches all along the Gulf Coast are clean, they are safe, and they are open for business."

For more full rules and information on You Play, We'll Pay, or to download a registration form, please visit www.VisitPerdido.com.

SOURCE Perdido Key Area Chamber of Commerce