Youku App Ranks Third on List of Most Popular Mobile Platforms in China

Mar 31, 2014, 08:07 ET from Youku Tudou Inc.

BEIJING, March 31, 2014 /PRNewswire/ -- New data released by iResearch shows that Youku App, a mobile video application developed by Youku Tudou Inc., China's leading internet television company, was the third most popular mobile app behind WeChat and QQ in February 2014 in terms of time users spent on the mobile platform. Users of Youku App spent more than 44 billion minutes on the video application last month, according to iResearch.

With more than 81 million unique visitors, Youku App ranked eight out of the top 10 mobile apps with unique visitors in February, according to iResearch. Youku App was the only mobile video app to make the top 10 list.

Youku also came out ahead on mobile app startup sessions, a measure of how many times a mobile app is opened. In February, the Youku app saw 1.3 billion startups per week compared to the following player's 827 million, according to iResearch. Youku also bested the competition in terms of the time its users spent weekly on the mobile platform. Youku app's users spent 11.9 billion minutes per week on the application while users of the second place holder spent 6.5 billion minutes on the application per week., the online video site of Youku, also continues to lead. According to iResearch, the website had 34 percent more average daily unique visitors than the second place company.

About Youku Tudou Inc.

Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view, and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are among the most recognized online video brands in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol "YOKU."

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SOURCE Youku Tudou Inc.