Youku Originals Presents New Media Film Project -- Kick-off Film 'The Boxer's Secret' Premieres on August 20

USA - English

• USA - English

BEIJING, Aug. 19 /PRNewswire-Asia/ -- The first new media short film -- The Boxer's Secret -- will formally premiere online on August 20th. The trailer available online has been viewed nearly 1.4 million times in three short days.

The official release of The Boxer's Secret kicks off Youku Originals' "11 Degrees" New Media Film Project, in which Youku partners with the China Film Group and Chevrolet Cruze.

The "11 Degrees" New Media Film Project brings together eleven promising young directors. Ten of the directors each create a short film to be premiered online on a weekly basis. After they've all been shown on their own, these ten films will be combined to form a single full-length feature film, which will be shown online and on screens at schools and universities.

"New Media Film" means a video that has been meticulously crafted to meet the specific demands of internet videos and to form a comprehensive program. A variety of factors including the special characteristics of internet broadcasting, the ideal lengths for videos, the creation of superior quality products, and the implementation of user interactivity differentiates New Media Film from the traditional filmmaking and online content production.

The Boxer's Secret is a 20-minute long film, directed by Zhang Yaguang. The film shows the hardworking spirit of the post-80s generation through the story of a promising young boxer who faces struggles after an accident. All 11 new media films will all focus on young people and the struggles they must sometimes go through in order to achieve their dreams.

Youku Originals' strategy is to continue to sink deeper into the public consciousness. It previously has promoted successful web serials such as Hip Hop Office Quartet and Natural Born Jock, both milestones in the industry.

Not only can all of the "11 Degrees" New Media Project films be seen online, cell phone users can also visit 3g.youku.com on their phones.

    For more information, please contact:

     Jean Shao Manager of International Public Relations
     Tel:   +86-10-5885-1881 x7128
     Fax:   +86-10-5971-1922
     Email: [email protected]

SOURCE Youku.com