Young Broadcasters of America Adopts 'it's learning' Platform to Provide Communications and Broadcasting Courses

Jun 15, 2010, 09:56 ET from it's learning, inc.

Massachusetts-based organization opens new avenues for training broadcasters, executives and students with online learning platform

BURLINGTON, Mass., June 15 /PRNewswire-USNewswire/ -- The Young Broadcasters of America (YBA), an organization founded to help 10-18 year old students improve their communication skills and confidence both on-air and off-air, is expanding its offerings by integrating it's learning – The Individual Learning Platform™, an online learning platform designed to support individualized and collaborative instruction. The online platform will allow YBA to reach more interested participants and will supplement its studio-based teaching and training with effective online video-based approaches.

The it's learning platform will allow YBA students to upload samples of their audio and video broadcasting segments and assignments. Using it's learning, local broadcasters and industry leaders will have access to the students work online for critical analysis. Students will receive the feedback from the professionals as a resource to improve their broadcasting skills including delivery techniques, preparation and real-time context setting. Also, with it's learning, students can now earn YBA course certification online.

"Our goal at YBA is to teach students the communication skills necessary to be successful in adulthood, regardless of whether they pursue a career in the broadcasting industry," said Jimmy Young, former sportscaster, President and Founder of Young Broadcasters of America. "Implementing it's learning will allow students to develop these skills whether or not they can attend a class at our facility. Providing a platform for increased instruction, communication, and collaboration, it's learning will allow us to expand our program with online offerings to meet the needs of students across the U.S. and around the world."

Originally named Young Sportscasters of America, and later changed to Young Broadcasters of America to better reflect the organization's instruction in other areas of broadcast media, YBA's mission is to use a fun, interactive and educational learning environment to provide critical and transferable oral communication training to young adults. At YBA, the techniques taught and the skills cultivated yield dramatic improvement in poise, confidence, self-esteem, and proper use of the English language. Taught by industry professionals and notable Boston-based media personalities, the YBA curriculum includes both technical instruction and practical application of the skills learned.

"The integration of it's learning into the YBA program shows another unique way that our individualized learning platform can assist in the education process," said Jon Bower, President of it's learning, inc. "Using it's learning to supplement in-person teaching will give far more students the opportunity to improve their communications skills using an engaging and multimedia-rich platform."

it's learning will be integrated into the YBA program in September 2010.  For more about Young Broadcasters of America, visit For more information about it's learning, visit

About Young Broadcasters of America

Young Broadcasters of America is a new company originating from the Boston area that engages young people in oral communication exercises using broadcast skills as the model. In an era where young people are more comfortable communicating through technology than face to face, YBA uses the camera to motivate and expose their trainees ages 10-18 to see and hear themselves as the world does. YBA reproduces the live TV experience with its weekly scheduled web casts including Back Talk, a sports talk show for kids, KSports Sunday, as well as Back Talk Entertainment, a magazine style program for teens. YBA's online certificate course launches with the it's learning program in September 2010. For more info call 508-650-2000 or email

About it's learning, Inc.

Since 1999, the company has provided it's learning – The Individual Learning Platform™ to European clients in K-12 and higher education. In order to provide more effective service to North American schools and universities, in the spring of 2009 it added a North American headquarters in Burlington, Massachusetts.  In additional to its global headquarters in Bergen, Norway, the company has offices in the United Kingdom, Sweden, Denmark, the Netherlands, Germany, France and Spain. Investing in the future of education, in 2009, it's learning dedicated more than 40 percent of its revenue to the design and development of its products. The company's goals are to offer the best learning platform and related services worldwide and to be the most innovative organization within the education market. For more information visit,

SOURCE it's learning, inc.