Youngwoo & Associates Launches SuperPier with Anchor Tenancy from Andre Balazs Properties, Opening Ceremony, and Brooklyn Boulders

Sep 04, 2013, 09:00 ET from Youngwoo & Associates

NEW YORK, Sept. 4, 2013 /PRNewswire/ -- Youngwoo & Associates (YWA) is pleased to announce that the Pier 57 development at West 15th Street in Hudson River Park will now be officially known as SuperPier. Dubbed such in the February 1952 issue of Popular Mechanics Magazine when the shipping terminal was originally constructed, the pier has had a storied history as an engineering marvel. YWA is championing innovation and creativity at the SuperPier in a way that is poised to forever change market thinking.


Launching SuperPier as anchor tenants will be:

  • Andre Balazs Properties, the visionary company behind The Standard Hotels and Spa, The Chateau Marmont, and other stylish collections of luxury hotels, restaurants, clubs and residences,will debut a new Riverfront Spa and Beach Club hospitality concept.
  • Opening Ceremony, a cutting edge multi-level retail environment, with a prominent retail space utilizing "Incuboxes" or repurposed shipping containers retrofitted and designed for concept shops.
  • Brooklyn Boulders, New York City's only fully dedicated bouldering facility will open a second bouldering community.

These additions will be the first wave of invitees to represent the development. As champions of their industries, each tenant will bring new and distinctive experiences to the SuperPier, supporting YWA's goal of creating a dynamic mixed use space with innovative talents.  Young Woo says "We have handpicked tenants at the top of their industries to begin building SuperPier as a powerhouse for creative people."

SuperPier, when complete in the spring of 2015, will be the most innovative culture, entertainment, dining and retail experience New York City has seen since the opening of Rockefeller Center in 1939.  Nearly 12 acres of raw space will undergo an extensive renovation in preparation to accept the world's most sought after retailer, restaurant, and lifestyle brands, and fuse them with the most promising emerging talents in food, fashion, film, art and other creative fields. SuperPier extends on-over-& under the Hudson River at West 15th Street adjacent to The Meatpacking District, West Chelsea, The High Line, the Whitney, Chelsea Market, and sits at one of the most trafficked nexuses of the city. SuperPier includes 270,000 square feet of total leasable space for targeted uses such as food markets and restaurants; culture and recreation; creative retailers; and an "Incubox" marketplace.

SuperPier's construction was inspired by the successful use of floating concrete breakwaters for the invasion of Normandy during World War II. A major and enduring achievement in engineering, Pier 57 was built to be an indestructible pier—a pier built on three giant buoyant and hollow concrete boxes, or concrete caissons. Pier 57 was a gift to New York City's illustrious architectural make up and is set to be transformed into a new out-of-the-box cultural hub and creative marketplace renamed SuperPier.

For more information, please visit

Press Contact:
Adam Abdalla | Nadine Johnson & Associates
212 – 228 – 5555 |

Sales Contact:
Zachary Beloff | SuperPier
212 – 477 – 8008 |  

SOURCE Youngwoo & Associates