YourTango Completes Site Redesign and Re-branding

The leading publisher of love and relationships content kicks off 2016 with a new look and enhanced brand positioning

Jan 13, 2016, 06:00 ET from YourTango

NEW YORK, Jan. 13, 2016 /PRNewswire/ -- YourTango has completed a dramatic re-branding along with a re-design of its website. The re-branding was conducted in partnership with Lippincott, the pre-eminent global creative consultancy.

The new YourTango logo captures the spirit of the brand. Its simplicity is approachable, while its hand-drawn expression speaks to the genuine, insightful and empathetic content the brand provides. Lippincott's Creative Director, Connie Birdsall, explains, "The design captures YourTango's commitment to helping people build strong, loving relationships. The linear heart illustration and the dynamic script logotype serve to visually reinforce the company's mission and the passion shared by everyone at YourTango."

Andrea Miller, YourTango Founder and CEO adds "Since its inception, YourTango has had enormous brand ambitions. I have long described my vision for YourTango is to be to love what ESPN is to sports. Lippincott has provided invaluable assistance in helping us to achieve that ambition. YourTango has always focused on what every woman seeks: love and happiness. We are committed to providing our users the knowledge, encouragement, and emotional validation to feel and be their best selves in order to build happier, stronger relationships with those they love most. And not just romantic love. In addition to dating and marriage, we are all about family, friendship, parenting--even pets!"

As part of its re-branding, YourTango is trumpeting the inextricable link between love and happiness as well as between love and commerce. Miller states, "While these connections are intuitive to most women, based on her own personal experiences and observations, compelling data corroborates them."

Specifically, George Vaillant, the lead researcher behind the epic Harvard Grant Study that was conducted to determine what engenders a happy life, reported its #1, most important finding: "Happiness is love. Full stop."

YourTango has conducted research that proves being in a relationship causes most consumers to increase their spending; a Harris Poll survey shows 89% people spend more on things such as food, entertainment, gifts, cosmetics and travel due to their being in a relationship.

"Love drives commerce, pure and simple." Miller underscores. "With a beautiful, sleek new look that improves ad viewability and emotionally engages millions of users, YourTango offers a compelling platform for marketers to connect meaningfully with women."

Wenda Harris Millard, President and COO, MediaLink adds, "YourTango has been a very successful partner to a variety of blue-chip brands such as Ford and L'Oreal, offering branded content and generating massive earned media. The company is well-positioned to scale its offerings to many more major marketers."

About YourTango

YourTango is the #1 publisher focused on love and relationships. It has created an interactive platform where its community of users, brands, and the world's leading relationship experts connect and engage where it matters most: the heart. YourTango presents relatable expert advice, memorable stories, and thoughtful perspectives that inspire, inform, and entertain over 400 million people across the web every month.

SOURCE YourTango