BEIJING, Oct. 25, 2016 /PRNewswire/ -- China is a large agricultural country with a rural population that is approximately 66% of its total population. However, the main circulation channel of agricultural produce is basically farmers' markets. With the improvement of people's living standards and growing consumption needs, the mismatch between the supply and demand of agricultural produce and asymmetric information have become increasingly important issues. Meanwhile, thanks to the development of Internet technologies and the popularization of computers, farmers can learn more information regarding the agricultural market and solve problems involving time and geographical limitations via the Internet. As a convenient and resourceful operation mode, Agriculture+Internet gives full play to the advantages of the Internet -- easy-to-find public information, rich and comprehensive content, and strong interaction.
As living standards in rural areas improve, farmers have increased their demand for top brand commodities, but lack an effective procurement channel. Based on the service mission of "love farmers, benefit farmers, help farmers, and enrich farmers" and the goal of serving "agriculture, farmers and rural area" deeply, led by Mr. Lingzhi Yuan, CEO of Youtian (Beijing) Technology Co. Ltd., a start-up team of excellent management, R&D, and marketing professionals developed "Agrihub", a B2B2C agricultural e-commerce platform. It launched in October 2016, aiming to build an outstanding brand of agricultural e-commerce in China.
By integrating resources of agricultural orders and realizing central purchasing of agricultural produce, Agrihub reduces purchasing cost directly. Meanwhile, instead of single agricultural sales, Agrihub is engaged in the entire industrial chain of agriculture. Its goal is to reduce circulation in the agricultural field, and to solve related problems, such as corded financial flow, high production cost, purchase price being higher than the selling price of grains, low risk-resistant capacity of small farms, and eventually develop the operation mode of "agriculture + Internet + financial docking service" on the Agrihub platform. They hope to realize the mission of the brand, "to benefit agriculture, farmers and rural area, the greatest love knows no boundary".
Currently, Agrihub is mainly based in three northeastern provinces and Inner Mongolia. These service regions' geographic features are: high per capita farmland area, concentrated land acres, mechanical farming more common, and few natural disasters. After a thorough statistics analysis of these regions, Agrihub selected Heilongjiang province as the preferred development region, and strives for a fast and seamless docking. At the same time, Agrihub is working on the business layout in Jilin and Liaoning provinces. We expect that before the end of 2016, the business volume of Agrihub e-commerce platform will reach a minimum of 225 million yuan. In 2017, Agrihub will at least triple its business volume and double the amount of customers. Agrihub will also develop different products and provide better services for the industrial agriculture chain.
The development of agricultural e-business is of vital importance to the nation's economy, the people's livelihood and the perfect realization of the great Chinese dream of rejuvenation. E-commerce is like a warm spring breeze that revitalizes agriculture and rural areas. Development of agricultural e-commerce is based on the needs of the market and industry upgrading, government support, and users' desires. The government, industry and farmers all pay close attention to its healthy development.
Nowadays, the development of agricultural e-commerce in China is still in its early stages. The mode and operation of its industry chain call for continuous exploration, optimization, innovation and integration. Undoubtedly, agricultural e-commerce in China will continue to grow with each passing year.
Currently, Mr. Lingzhi Yuan, CEO of the company, is leading the young and enthusiastic Agrihub team to move forward, explore, discover and solve problems constantly. Market need and pain-point oriented, Agrihub will ensure and welcome a historical peak time, giving a perfect interpretation of Agrihub's Chinese brand name "Aihuinong" (love and benefit farmers)--"to benefit agriculture, farmers and rural area, the greatest love knows no boundary".
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