COLORADO SPRINGS, Colo., March 9, 2011 /PRNewswire/ -- Top YouTube memes are gearing to play inhabitants of a fantasy internet world in the feature length movie "The Chronicles of Rick Roll". Colorado-based NURV (http://www.nurv.com) is producing the film, which places more than half a dozen of the most famous viral video celebrities into an epic journey through the "world of the wide web". The trailer has already attracted a host of mainstream media networks including CNN, ABC, NBC and CBS. CNN featured a front page exclusive story on Monday: http://www.cnn.com/2011/TECH/web/03/07/viral.video.feature.film/index.html
The film chronicles a character named Richard Rolland as he attempts to rescue a girl he meets online (Allison) who quite literally gets trapped in the web. Once "online", they find themselves pulled into a much larger quest. This world is "more savage than you would think", says Ben Schulz' character "Leeroy Jenkins" in the newest trailer released Monday on the film's official website (http://www.RickRoll.com). Real life popup ads, viruses, afro ninjas, and even trolls are among the journey's motley villain crew. Current cast members include Antoine Dodson of the "Bed Intruder Song", Bear "Double Rainbow" Vasquez, Ben "Leeroy Jenkins" Schulz, Brian "Boom Goes the Dynamite" Collins, Stephen "Freakout Kid" Quire, his brother Jack, and Gary "Numa Numa" Brolsma. Fans can suggest additional memes for inclusion in the film by posting on the movie's Facebook page (http://www.facebook.com/RickRollMovie)
Executive producer and writer Andrew Fischer noted, "As longtime fans of internet jokes and trends, we felt it was time to bring these concepts to the big screen. Rather than a cliche spoof movie, we have actually created an intriguing storyline for this 'epic comedy'. We're taking the most viral memes, giving them weapons, and putting them on an epic quest through Middle Internet – filled with all sorts of twists, surprises, "lulz", and of course, pirates."
Official filming has not yet begun, however, preliminary production of a full length 'concept trailer' based on the treatment has already been completed. NURV hopes the success of this trailer and overwhelming public demand for a the feature length movie will attract Hollywood producers looking for innovative new projects. "The initial public reaction has been extremely positive," Fischer observed. "And perhaps the most lucrative element from a distribution standpoint is that this film will quite literally market itself."