SAN FRANCISCO, March 22, 2016 /PRNewswire/ --
Highly targeted marketing and in-context communications strategy set to add fresh impetus to4G internet service provider’s customer retention and loyalty building
In an initiative spanning multiple digital marketing channels, YTL Communications (YTLC) has teamed up with omnichannel marketing automation innovator Resulticks to strengthen Yes, YTLC’s 4G mobile brand’s reach and engagement among its customer base in the extremely competitive telecommunications market in Malaysia.
YTLC will leverage Resulticks’ marketing automation platform to reach their customers at their most critical touch points and junctures, with the goal of moving them up the value chain, while also offering them the best of 4G service and product options.
Wing K Lee, YTL Communications’ Chief Executive Officer shared, “We are focusing on maximizing the value realized at critical touch points in customer relationships across emails as well as mobile and digital channels. With Resulticks’ omnichannel automation initiative, we are realigning our collection, retention and loyalty processes in order to reduce customer drop-outs and improve brand stickiness. We are excited to have Resulticks supporting us as we deliver the best possible 4G services and experience to our customers nationwide.”
Tapping on YTLC’s existing customer base, Resulticks’ capabilities in the areas of data augmentation, individualized tracking using its Smart Link technology and deep analytics shall be exploited for the progressive profiling of its customers leading to top-line contributions of revenue, measurable through Resulticks. During the first quarter, Resulticks’ omnichannel reach shall empower YTLC to execute email and SMS outreach campaigns to improve collections, promote offers and bind them closer to the brand, while subsequent quarters shall possibly see it envelop other digital channel communications as well such as mobile app notifications and web notifications.
Commenting on the recent on-boarding of this mobile 4G brand from Malaysia on to the platform, Redickaa Subrammanian, the Resulticks founder and CEO noted, “With the explosion of digital channels and consumer adoption across Asia, an omnichannel digital strategy driven by big data analytics offers unlimited potential to connect with consumers on an individualised basis. The result is maximum ROI for brands and a completely relevant brand experience for consumers.”
Resulticks is a next generation omnichannel marketing automation platform, designed to give marketers the capability to dynamically target, engage, analyze and respond to audiences both online and offline, across multiple digital touch points. Resulticks integrates with multiple data sources and leverages the power of Big Data to create high impact omnichannel engagement and resultant top-line gains. Resulticks is owned by Interakt Digital Group and has offices located in the US, Asia, UK, and Middle East.
For more information, visit https://www.resulticks.com/.
Interakt is a global digital communications company that builds strong brands through Communications inside out™. Interakt works with large and mid-size organizations worldwide in a variety of industries, including retail, energy, BFSI, FMCG and telecommunications. Founded in 2004, Interakt is headquartered in Singapore with offices also in New York, San Francisco, London, Chennai and Bengaluru. For more information, visit www.interaktco.com.
About YTL Communications
YTL Communications SdnBhd (793634-V) is a global frontrunner in mobile 4G and is the first mobile operator in Malaysia to bring the worlds of mobile Internet and telephony together in one converged service under the brand of Yes. With 85% population coverage in Malaysia, full domestic and international telephony interconnect; it is one of the most innovative 4G networks in the world. Since its launch in November 2010, YTL Communications has picked up several highly acclaimed awards for its service innovation and contributions to the industry – namely the Broadband InfoVision Awards under the ‘Best New Service’ category in 2011 and ‘Best Broadband Cloud’ category in 2013, Frost & Sullivan’s ‘Most Innovative Service Provider of the Year 2012’ and ‘Most Promising Telecom Service Provider of the Year 2013’, ‘Best Enterprise Cloud Offering’ at the 2014 Telecoms.com Award and most recently, 2014 Telecom Asia Award for the ‘Most Innovative Partnership Strategy’. For more information please visit http://www.ytlcomms.my/ or www.yes.my.
For more information
Resulticks & Interakt Digital Group,
Mobile : +1 747. 322.3280 (USA) ; +65 9751 4270 (SG)
Tel: +65 6238 8995 / Fax: +65 6238 8943