ATLANTA, March 28, 2017 /PRNewswire/ -- YUP! ultra-filtered chocolate milk and Onion Labs, the creative services division of Onion, Inc. today announced a whole lot of nothing–that's right nada, zilch, zip–and it's all happening for one momentous and possibility filled hour on April 1 at the Nothing Zone, located near The World of Coca-Cola in Atlanta.
For one hour, #NothingHour, YUP! is encouraging young people to take an hour of their busy, socially-driven lives to just waste some time and do what they really want to do, not what they have to do. Want to juggle peaches? YUP! says go for gold. Care to start a good ol' fashioned stare down? YUP! says don't blink. Whatever 'nothing' means to you, count on us to give it two thumbs (y)up.
"At YUP!, we take 'Nothing' very seriously and we are excited to bring the first ever 'Nothing Hour' celebration to the Atlanta community," said Ankica Runac, Brand Manager for YUP! ultra-filtered milk. "We encourage teens and young adults to take an hour for themselves, which is a great way to rebalance and make time for yourself."
The official celebration will take place on Saturday, April 1 from 3:00-4:00 PM, ET. The event will be held at an oasis of nothing featuring tasty YUP! ultra-filtered chocolate milk, energy pods, hammocks, ping pong and so much more. In addition, Headkrack from Rickey Smiley Morning Show and Hot 107.9 will be giving away prizes including tickets to see The Weeknd.
ABOUT FAIRLIFE, LLC
fairlife, LLC is a health and wellness dairy company that produces and markets premium-quality, value-added, great tasting milk products – from farmers who share your values – crafted into real food nutrition that provides you with the vitality you need to live a fulfilled life. fairlife, LLC's patented cold filtration process filters milk to increase natural protein and minerals and decrease lactose and sugar. In 2012, Select Milk Producers entered into a partnership with The Coca-Cola Company to form fairlife, LLC. The Coca-Cola Company is the distribution partner for the products that fairlife, LLC, creates, market and sells. fairlife, LLC owns and operates its own state-of-the-art plant in Michigan. fairlife, LLC, produces fairlife ultra-filtered milk, a high protein, reduced sugar great-tasting milk for the whole family, Core Power, a high protein milkshake for athletes and fitness enthusiasts, and YUP!, a delicious line of flavored milks. For more information, visit http://fairlife.com, http://www.yupmilk.com/ and http://corepower.com.
ABOUT ONION, INC.
Onion, Inc. is a Chicago-based digital media company composed of America's Finest News Source, The Onion; pop-culture sister publication, The A.V. Club; internet culture satire website, ClickHole; long form content studio, Onion Studios; and full-service production company, Onion Productions. Founded in 1988, The Onion has become America's most recognizable and prominent source of comedy, with daily coverage of politics, technology, sports, business, entertainment and more. Onion Inc. is a part of the Fusion Media Group (FMG), a division of Univision Communications Inc. that caters to young, diverse audiences across a range of platforms and languages. FMG's English-language properties include two cable networks, FUSION TV and El Rey Network, as well as a collection of leading digital properties: Gizmodo, Deadspin, Lifehacker, Jezebel, Kotaku, Jalopnik, Fusion, The Root, The Onion, The AV Club and Clickhole. FMG reaches an average of over 90 million unduplicated unique visitors per month across its owned digital properties and network of partner sites.
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SOURCE Onion, Inc.