Z Trim Holdings, Inc. Announces Distribution Agreement for Its Multifunctional Fiber Ingredients With FX Morales y Asociados, S.A. de C.V. for Mexico

Expands North American Reach

Jun 07, 2010, 09:30 ET from Z Trim Holdings, Inc.

MUNDELEIN, Ill., June 7 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc. (OTC Bulletin Board: ZTHO), manufacturer of multifunctional dietary fiber ingredients for the food industry, today announced they have signed a distribution agreement with FX Morales y Asociados, a distributor of food ingredients that enjoys an excellent reputation in the Mexican food processing market.  The agreement will allow Z Trim Holdings to expand their food ingredient sales in the Mexican market to FX Morales customers, which include well-known multinational companies.

"Through our more than 20 years working with ingredients in Mexico, I have seen them evolve from basic commodities to higher quality ingredients and now to functional ingredients," said Francisco Xavier Morales, General Director of FX Morales y Asociados S.A. de C.V. "The increase of health problems in our country related to obesity and overweight has made us look for ingredients such as Z Trim that can help offset this problem, " he added. "We believe that there are very exciting times coming our way, where high value-added ingredients such as Z Trim will make their way in the market to help improve overall health and increase benefits to consumers."

Z Trim CEO Steve Cohen agrees that the timing is right for this contract. "FX Morales is an ideal partner, with revenues in excess of $45 million, and a great understanding of the functional ingredient market," he said. "This strategic arrangement provides access into an important, growing international market segment," he added. "Z Trim Multifunctional Fibers represent a healthful, gluten-free supplement or alternative to many of the emulsifiers, texture enhancers and fat replacers that the top food companies are using in the items they manufacture for the increasingly label-conscious Mexican market."

ABOUT Z TRIM®

Z Trim Holdings, Incorporated, http://www.ztrim.com, deploys technology, formulation, and product performance solutions built around cutting edge multifunctional dietary fibers for both domestic and international food markets. Made from either corn bran or oat hulls, Z Trim® fiber ingredients contribute multifunctional attributes for food product design and processing, including moisture management, texture and appearance quality, fat and calorie reduction, clean labeling, and cost-control.  Z Trim® can provide enhanced eating quality, outstanding product performance, and frequently, improved nutritional profiles in meats, sauces, dressings, microwaveable hand-held snacks, baked goods, fillings, toppings, prepared meals, ice cream, cream cheese, dips, and many other food products.

ABOUT FX Morales y Asociados

FX Morales y Asociados is a distributor of food ingredients that enjoys an excellent reputation in the Mexican food processing market. The company began operations in 1988 and is headquartered in the northeastern city of Monterrey, Mexico. They serve the food manufacturing segments of baked goods, meats, dairy, confectionary, powdered drinks, breakfast cereals, cereal bars and their customers include the major food processors in the market. They have been generating business for themselves and for their principals in the order of $45 million dollars per year displacing around 22,000 metric tons of food ingredients of different origins. They base their efforts in providing their customers with the best creative solutions that add value to their customer processes. Some of the companies they exclusively represent in Mexico include Kraft Food Ingredients, ADM Cocoa, ADM Milling, Franklin Baker, Ocean Nutrition Canada, ConAgra Mills, CreaNutrition, Chiquita, Sensient and Basic American Foods among others.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward−looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward−looking statements. Other factors, which could materially affect such forward−looking statements, can be found in our filings with the Securities and Exchange Commission at www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward−looking statements and are cautioned not to place undue reliance on such forward−looking statements. The forward−looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward−looking statements to reflect subsequent events or circumstances.

Media contact:

Investor contacts:

John Columbia

Phil Versten

Thomas Wagner

Legend Securities, Inc.

(847) 549-6002

Legend Securities, Inc.

718-233-2677

mediarelations@ztrim.com

718-233-2627

SOURCE Z Trim Holdings, Inc.



RELATED LINKS

http://www.ztrim.com