Zac Brown Teams Up With Carhartt to Take Back Labor Day

DEARBORN, Mich., Sept. 2, 2011 /PRNewswire/ -- GRAMMY® Award-winning Zac Brown Band and legendary work wear brand, Carhartt have joined efforts to recognize the hard working men and women who make this country great.  This Labor Day, Zac Brown is shinning the spotlight on six hardworking individuals from across Brown's various business ventures at Southern Ground for a chance to be in Carhartt's fall 2011 marketing campaign that features "Everyday Icons."

(Logo: http://photos.prnewswire.com/prnh/20110902/LA61958LOGO)

Beginning today, fans can visit http://www.facebook.com/Carhartt?sk=app_212059892180763 to watch videos featuring six members of the Southern Ground crew and vote on the individual they believe most deserves their moment in the spotlight.  Brown personally selected the following individuals who he feels represent the work ethic, talent and ingenuity that is the foundation of his Southern Ground movement.  Among the featured individuals are:

• Scott Shelton, Lifkin, TX, General Manager-Southern Ground
• David Purvis, Douglasville, GA, Director of Special Projects-Southern Ground
• Eric Roderick, Buffalo, NY, ZBB Production Manager
• Rusty Hamlin, Baton Rouge, LA, Southern Ground Executive Chef
• Kyle Landas, Marshalltown, IA, Fine Leather Artist-Southern Hide
• Sonia Leigh, Atlanta, Southern Ground Artists Recording Artist

"The people behind ZBB and Southern Ground make up one of the hardest working teams out there and we want to recognize them for their constant dedication this Labor Day," said Brown, front man of Zac Brown Band and founder of Southern Ground. "The Southern Ground family is comprised of so many talented artists, technicians, stage hands, truckers and others who are committed to bringing our fans the best experience possible. We hope our fans will take the time to learn a little bit more about the people behind the scenes who make our music and the Southern Ground lifestyle possible."

Carhartt, America's premium work wear brand since 1889, will feature the Southern Ground crewmember who receives the most votes as an "Everyday Icon" - part of an online activation for the brand's national marketing campaign beginning October 15th.

"In our fall marketing campaign, we are recognizing the skills and contributions of tradespeople and craftspeople across the country and when Zac approached us with the idea to recognize the many people who work tirelessly behind the scenes for him during Labor Day, we jumped at the opportunity to tell their hard working stories," said Tony Ambroza, Carhartt's Vice President of Marketing.  "For more than 120 years we have been building premium work wear for America's tradespeople and craftspeople; at Carhartt every day is Labor Day."

Beginning October 15th, Americans everywhere can submit stories and photos of co-workers, friends or family members who they believe are worthy of recognition as part of Carhartt's "Every Day Icon" campaign. Each week an "Everyday Icon" will be selected from website submissions for weekly prizes such as Carhartt gear and an opportunity to see Zac Brown Band in concert. In addition to featuring ZBB's crewmembers, Carhartt will also be featuring tradespeople and craftspeople who embody the American work ethic.

About Carhartt, Inc

Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 3,600 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.

About Zac Brown Band

Two-time GRAMMY® Award winners and multi-platinum artists Zac Brown Band have become one of music's most heralded acts. Zac Brown Band has earned a historic eight consecutive #1 hit singles and both a double-platinum major label debut 'The Foundation' (Atlantic Records/Home Grown/Big Picture) - one of Billboard's Top 20 albums of 2009 - and platinum #1 follow up 'You Get What You Give' (Atlantic/Southern Ground Artists). Since 2009, the band has garnered over 30 GRAMMY®, ACM, AMA, CMA and CMT award nominations. Zac Brown Band is represented by ROAR, a Beverly Hills-based talent and brand management company. Additional information can be found at http://www.zacbrownband.com/.  For booking, please contact CAA, 615.383.8787.

For more information on Zac Brown Band, please contact Elizabeth Lutz ([email protected]) or Rebecca Shapiro ([email protected]) at Shore Fire Media, 718.522.7171, or Liz Norris ([email protected]) at ROAR, 310.424.7800.

About Southern Ground

Southern Ground, headquartered in Atlanta, Ga. is home to multi-platinum GRAMMY® Award winners Zac Brown Band and the Southern Ground Artists, Inc. record label.  It encompasses an entire coalition of subsidiaries deeply dedicated to Southern tradition. Under its umbrella are brands including: Southern Hide, which creates handcrafted leather items and leather fine art; Southern Grind, a full production metal shop that fashions knives, belt buckles, keychains, and hunting accessories from recycled steel material; Lucy Justice Goods, which provides the Southern Ground artists with a variety of merchandise and fan gear, as well as the Baby Goo food branch of Southern Ground. Baby Goo produces Brown's famous Southern Ground Grub GA Clay Spice Rub and Brown Sauce, in addition to publishing the Southern Ground Cookbook.

SOURCE Carhartt, Inc