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Zacks Bull and Bear of the Day Highlights: Bayer, J. C. Penney Company, Nike Inc., Adidas and Brown Shoe Company Inc.

Zacks Investment Research, Inc., www.zacks.com. (PRNewsFoto/Zacks Investment Research) (PRNewsFoto/ZACKS INVESTMENT RESEARCH)

News provided by

Zacks Investment Research, Inc.

Sep 21, 2012, 09:30 ET

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CHICAGO, Sept. 21, 2012 /PRNewswire/ -- Zacks Equity Research highlights Bayer (BAYRY) as the Bull of the Day and J. C. Penney Company (JCP) as the Bear of the Day. In addition, Zacks Equity Research provides analysis on Nike Inc. (NKE), Adidas AG-ADR (ADDYY) and Brown Shoe Company Inc. (BWS).

(Logo: http://photos.prnewswire.com/prnh/20101027/ZIRLOGO)

Full analysis of all these stocks is available at http://at.zacks.com/?id=10499.

Here is a synopsis of all five stocks:

Bull of the Day:

Encouraged by strong second quarter 2012 results, upbeat guidance and a series of positive subsequent developments, we are upgrading Bayer AG ADRs (BAYRY) to Outperform. Bayer performed impressively in the second quarter of 2012 driven by increased revenues. Management also raised guidance for 2012 revenues as well as earnings.

Subsequently, Bayer has witnessed a series of positive developments, including progress regarding oncology candidate regorafenib and label expansion efforts for Xarelto. Moreover, the decision of Bayer's HealthCare unit to buy Teva's animal health business in the US is also a positive move.

Consequently, we believe that the current price represents an attractive entry point for long-term investors. Over the last five years, Bayer has traded in a range of 9.1x to 28.3x trailing 12-month earnings. Our target price of $103.00 is based on approximately 15.1x our 2012 EPADS estimate of $6.81.

Bear of the Day:   

J. C. Penney Company (JCP) posted a second-quarter 2012 loss of $0.37 per share that fared worse than the earnings of $0.19 in the year-ago quarter and the Zacks Consensus Estimate of loss of $0.24. Following disappointing quarterly results, the company hinted that it will not achieve its earlier guidance of $2.16 per share for fiscal 2012. Total revenue also fell 22.6%, whereas comp sales slid 21.7%.

We observe that despite a well-diversified supplier base, the company has been struggling against other retail chains. In order to uplift itself and to become America's favorite store, J. C. Penney announced slew of measures, which include new pricing strategy, fresh logo, strategic merchandise initiatives, cost reduction and enhancement of customers shopping experience.

However, the dismal results dashed those hopes at least for the near term. Moreover, an erratic consumer behavior and a sluggish economic recovery still remain matters of concern. Consequently, we downgrade our recommendation on the stock to Underperform.

Latest Posts on the Zacks Analyst Blog:

Nike Boosts Shareholder Return

In a bid to enhance shareholders' value, Nike Inc. (NKE) recently announced that its Board of Directors has agreed to enhance its share repurchase program. Under the new authorization, the company will repurchase $8 billion worth of its Class B common stock over a period of four years. As of August 31, 2012, Nike had nearly 361 million shares of Class B common stock.

Currently, the company is on the verge of completing its ongoing $5 billion share repurchase program, which was authorized in September 2008. The company's decision to increase its share repurchases authorization clearly suggests its ability to generate liquidity and its potential to improve in the long run.

Nike has always been improvising its shareholders' wealth through share repurchase and dividend policies. It has repurchased approximately 167 million shares and returned more than $10 billion to its shareholders over the past ten years.

Nike, which competes with Adidas AG-ADR (ADDYY) and Brown Shoe Company Inc. (BWS), has been actively managing its cash flows by generating healthy free cash, making prudent capital investments and enhancing shareholders' return. The company repurchased shares worth of $245 million in the fourth quarter of fiscal 2012 and ended with cash and cash equivalents of $2,317 million.

Further, Nike is going to report its first quarter fiscal 2013 results on September 27, 2012. The current Zacks Consensus Estimated earnings and sales for the quarter stand at $1.12 per share and $6,425 million, respectively.

Nike is the industry leader in the U.S. footwear and athletic apparel industry. In an attempt to expand its global reach and market share, it is aggressively expanding its operations in the emerging markets while focusing on direct-to-consumer business and other brands, which augur well for future operating performance. In fiscal year 2012, Nike showed significant strength by innovating its products and services that helped boost its top lines. Moreover, the company's near-to-debt free balance sheet offers financial flexibility driving future growth. Currently, Nike maintains a Zacks #2 Rank, which translates into a short-term Buy rating.

Get the full analysis of all these stocks by going to http://at.zacks.com/?id=10499.

About the Bull and Bear of the Day

Every day, the analysts at Zacks Equity Research select two stocks that are likely to outperform (Bull) or underperform (Bear) the markets over the next 3-6 months.

About the Analyst Blog

Updated throughout every trading day, the Analyst Blog provides analysis from Zacks Equity Research about the latest news and events impacting stocks and the financial markets.

About Zacks Equity Research

Zacks Equity Research provides the best of quantitative and qualitative analysis to help investors know what stocks to buy and which to sell for the long-term.

Continuous analyst coverage is provided for a universe of 1,150 publicly traded stocks. Our analysts are organized by industry which gives them keen insights to developments that affect company profits and stock performance. Recommendations and target prices are six-month time horizons.

Zacks "Profit from the Pros" e-mail newsletter provides highlights of the latest analysis from Zacks Equity Research. Subscribe to this free newsletter today by visiting  http://at.zacks.com/?id=10499.

About Zacks

Zacks.com is a property of Zacks Investment Research, Inc., which was formed in 1978 by Leonard Zacks. As a PhD from MIT Len knew he could find patterns in stock market data that would lead to superior investment results. Amongst his many accomplishments was the formation of his proprietary stock picking system; the Zacks Rank, which continues to outperform the market by nearly a 3 to 1 margin. The best way to unlock the profitable stock recommendations and market insights of Zacks Investment

Research is through our free daily email newsletter; Profit from the Pros. In short, it's your steady flow of Profitable ideas GUARANTEED to be worth your time! Register for your free subscription to Profit from the Pros at http://at.zacks.com/?id=10499.

Visit http://www.zacks.com/performance for information about the performance numbers displayed in this press release.

Follow us on Twitter:  http://twitter.com/zacksresearch

Join us on Facebook:  http://www.facebook.com/home.php#/pages/Zacks-Investment-Research/57553657748?ref=ts

Disclaimer: Past performance does not guarantee future results. Investors should always research companies and securities before making any investments. Nothing herein should be construed as an offer or solicitation to buy or sell any security.

Media Contact

Zacks Investment Research

800-767-3771 ext. 9339

[email protected]

http://www.zacks.com

SOURCE Zacks Investment Research, Inc.

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