Zacks Investment Research Launches an Alternative Investment Ad Agency

CHICAGO, Dec. 4, 2013 /PRNewswire/ -- Title II of the Jobs Act is the most significant change to capital formation and job creation since the Securities Act of 1933.  These new rules now allow companies with Reg D offerings to advertise directly to accredited investors. The elimination of the "do not solicit" rule creates enormous opportunities for both companies trying to raise capital and investors seeking alternatives.

Entrepreneurs and fund managers applaud this rule change. Danny Mulcahy, EVP of Zacks Direct, explains that opening up the private market changes the investing landscape, "The Jobs Act is designed to make access to capital more efficient by allowing investors to have more exposure to investment opportunities." Mr. Mulcahy adds, "To the small fund or owner of a small company trying to launch a new product, it provides an important avenue for critical funding. For an investor, it offers greater freedom in building wealth."

Introducing Zacks Direct Alternative Investment Advertising

For 30 years, Zacks Investment Research has provided market research and financial insights to investors. Zacks Direct builds on that expertise. Zacks Direct's knowledge of individual investment structures, understanding of the investment audience, and the support of in-house financial and advertising compliance professionals truly separate us from the crowd. Most players in this space will come from a generalized advertising background.  Zacks has decades of focused experience in advertising to sophisticated investors.

Proven Marketing Techniques and Custom Solutions

How companies communicate with their existing and potential investors will become even more important in this competitive marketplace for investor funds. Every company seeking to secure funding will be trying to target those investors. And that may not be easy.

Zacks Direct provides a full suite of marketing services from template-based communications to total solutions that are tailored to reach a specific pool of investors. Our proprietary network and database allows us to communicate with more than 500,000 accredited investors today. "You'll be hard pressed to find a more efficient agency in regards to reaching accredited investors," adds Mr. Mulcahy.

"Now that the SEC has given the green light to advertise directly to investors, companies are lining up to put their go-to-market strategy in place," says Ann Pichette, Director of Client Services. "Companies have been chomping at the bit, waiting on the SEC," Ms. Pichette observed, "That wait is over and the first to advertise will have an advantage."

Zacks Direct is an advertising agency and is not part of any FINRA regulated Broker/Dealer.

Media Contacts:
Terry Ruffolo, Director Media Relations
(312)265-9213 or [email protected]
Danny Mulcahy, EVP, Zacks Direct
(312) 265-9376 or [email protected]

For more information on the services of Zacks Direct, visit zacksdirect.com

SOURCE Zacks Investment Research, Inc.