Zact Mobile Awarded The National Parenting Center's Seal of Approval

REDWOOD CITY, Calif., Nov. 19, 2012 /PRNewswire/ -- Zact Mobile™, the no contract smart mobile service, today announced that it has received The National Parenting Center's Seal of Approval. This makes Zact Mobile the very first mobile service to receive The National Parenting Center's seal of approval.  

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(Logo:  http://photos.prnewswire.com/prnh/20131119/NY20114LOGO-b )

According to a review written by The National Parenting Center, "If you have a young tween at home who is on the cusp of being ready for a cell phone of their own, this is about as good as it gets.  Zact gives parents a level of mobile control the likes of which none of our testers had ever seen or imagined was possible." 

With plans starting as low as $3.49 per month, Zact Mobile functions like an allowance where parents can easily decide how much talk, text or data is given to their child depending on their age. Parents can set curfews such as mealtime or bedtime, decide which apps are appropriate for their child to have access to and when. For example, parents might not want to allow games during homework or school time. For safety, parents can also limit who can contact their children. Best of all, parents can do all of this easily from their existing smartphone via the new downloadable Zact Control app. Available now on iTunes or Google Play at no cost, the new Zact Control app allows parents to keep their existing phone, download an app, and have remote control of a child's Zact smartphone.

Based on a recent study by Nielsen, teen smartphone usage between the ages of 13 to 17 is now at 70% in the U.S., which is nearly twice the amount it was in 2011.

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"Tweens and teens are acquiring smartphones faster than any other age groups. We've reached a point today where kids having smartphones is a reality, and it's very important for parents to understand the risks associated with it and have the tools for teaching their kids responsible smartphone use,'" said Anna Fieler, CMO of ItsOn, the parent company of Zact Mobile. "We're pleased to receive the seal of approval from the largest parent advocacy group in the United States. The National Parenting Center's acknowledgement is testimony of Zact's innovative approach to no contract smart mobile services which offers an unprecedented level of customization, savings, and control."

Managing kids on responsible smartphone use was recently highlighted by the American Academy of Pediatrics (AAP) in a policy statement that advised the following:

• Limiting the amount of screen time across all media including cell phones to 1 to 2 hours per day
• Monitoring what content kids and adolescents are accessing
• Enforcing mealtime and bedtime "curfews" on smartphones
• Establishing reasonable but firm rules about texting, internet and social media use

Zact Mobile launched in June 2013 and is available on Zact.com and through Best Buy Mobile specialty stores.  For more information about Zact Mobile and to learn more about plans and smartphones available, visit Zact.com. A video about Zact's parental control features is available at: http://vimeo.com/66044680.

About ItsOn

ItsOn was formed by world leading pioneers in the wireless field to fundamentally change how mobile services are delivered and consumed. ItsOn created the Smart Services™ revolution four years ago with a cloud-based software solution to help mobile service providers enhance their network by enabling more flexible and dynamic service delivery options. ItsOn introduced its direct to consumer service, Zact, to create the industry's first smart wireless service with direct control and flexibility right on the device. The company is privately-held and headquartered in Redwood City, and is funded by Andreessen Horowitz, Ag Investors, SV Angel, Verizon, and Vodafone. For more information, please visit www.itsoninc.com.

SOURCE Zact Mobile