Zaelab and TMG Merge to Create Leading Independent Company for AI-Ready B2B Enterprise Transformation

WESTPORT, Conn., June 4, 2025 /PRNewswire/ -- Zaelab, the leading provider of business-to-business ("B2B") digital transformation solutions, today announced its merger with Techmates Group ("TMG"). This combination forms the largest independent consultancy exclusively focused on modernizing B2B enterprises across Experience, Commerce, Configure, Price, Quote ("CPQ"), and Cloud. The combined company has a clear mission: eliminate complexity, accelerate innovation, and unlock AI's full potential.

Zaelab and TMG unite a global team of over 350 professionals delivering sophisticated programs for enterprise clients across North America, Europe, and Latin America.

Enterprise Transformation Powered by the Possibilities of AI

Artificial Intelligence ("AI") offers transformative potential, but for most enterprise manufacturers, fragmented systems, siloed data, and outdated processes often reduce AI to just another disconnected tool, limiting its impact.

Zaelab and TMG are changing that.

Their unified approach transforms fragmented infrastructures into intelligent, AI-ready ecosystems—enabling smarter workflows, faster execution, and better customer experiences.

• Frictionless Digital Experiences – Seamless, AI-powered interactions across every touchpoint
• AI-Driven Workflows – Embedded automation to optimize operations
• Flexible Cloud Architectures – Built to scale and adapt
• Connected Data Platforms – Turning scattered data into real-time insights

Strategic Partnerships to Advance Enterprise Transformation

Zaelab and TMG are trusted by platforms shaping the future of enterprise tech—including Shopify, ServiceNow, and Logik.ai. This marks Zaelab's second strategic move in six months to grow its Shopify business, the first being the acquisition of Trellis, and underscores a continued investment in the platform.

The combined company is a leading independent partner for enterprise B2B commerce on Shopify, uniting two solutions in the space: Portul, Zaelab's next-generation B2B Commerce Experience platform, and Fuse, TMG's powerful enterprise integration hub. Both solutions are recognized in Shopify's Partner Solutions Center, which certifies and showcases enterprise-specific solutions built on the Shopify platform.

"B2B commerce is entering a new era—one defined by AI-driven efficiency, connected systems, and elevated buyer expectations," said Jim Reynolds, Senior Partnerships Lead, Shopify. "Zaelab and TMG understand the demands of enterprise manufacturers. With solutions like Portul and Fuse, they're extending Shopify's capabilities to support complex workflows, connect with legacy infrastructure, and deliver the kind of scalable, modern B2B experiences enterprises need."

Zaelab is also the first global partner to achieve Lightspeed status with Logik.ai, a trailblazer in AI-driven CPQ and CRM under the ServiceNow umbrella.

"This merger is a bet on bold B2B transformation," said Evan Klein, CEO at Zaelab. "We're combining global scale, enterprise expertise, and evolving capabilities like AI to eliminate complexity, create operational efficiency, and deliver experiences that work better."

Pat Bonuso, CEO of TMG and now CTO of Zaelab, added, "Together, we're helping clients connect the dots—across systems, data, and customer experiences—so they can fully harness AI and operate at the speed of the future."

To learn how Zaelab and TMG are helping B2B manufacturers modernize operations, elevate customer experiences, and build AI-ready digital infrastructure, visit www.zaelab.com. 

About Zaelab
Zaelab is the largest independent consultancy solely focused on modernizing B2B manufacturing enterprises across Experience, Cloud, Commerce, and CPQ. With expertise in platform integration, composable architecture, and digital experience design, Zaelab helps manufacturers transform how they engage, sell, and scale. Backed by a global team of 350+ professionals and differentiated IP, Zaelab delivers purpose-built solutions for complex enterprise needs.

Learn more at www.zaelab.com.
Media inquiries: [email protected].

About TMG
TMG was founded to simplify the complexities of enterprise organizations. Its solutions address the challenges enterprises face across commerce, design, experience, and strategy. By combining deep commerce expertise with agile methodologies and a collaborative approach, TMG enables businesses to achieve faster time to value and implement dynamic, insight-driven strategies for long-term success. More information is available at www.tmg.io.

SOURCE Zaelab