Zaggora, the Lifestyle Brand Behind the Sell Out Hotpants™ Launch Revolutionary New Products

LONDON, Jan. 16, 2012 /PRNewswire/ -- In 2011, Zaggora launched Hotpants to the world with huge success – selling over 275,000 pairs within the first five months. The concept is focused on harnessing body heat which stimulates calorie burning and helps to reduce cellulite. The success saw an explosion in Facebook fans from 0 to 80,000 in just a couple of months in 2011. Eagerly anticipated by women all over the world, Zaggora has now expanded its range of technology-advanced active wear to give workouts in 2012 more power.

The new range includes Flares, leggings that target thighs, calves and bottom, Capri Flares three quarter length leggings and Nude Hotpants which can be worn under garments.

Zaggora has developed the new products following the demand from their customers. Over 21,000 women flocked to the Hotpants Facebook page in the space of a week after Zaggora announced the new launch of Flares, Capri Flares and Nude Hotpants.

Dessi Bell, Founder of Zaggora and the brain behind the product's advanced technology, comments, "We wanted to develop new products that our customers really wanted. Nothing is more powerful than putting customers in the driving seat. So, that is exactly what we have done and we are so proud of the results. Happy calorie burning!"

By increasing perspiration during workouts, the Flares, Capri Flares and Nude Hotpants follow the same concept as Hotpants, helping you get more out of your time and effort, burning more calories and creating smoother legs. They were made to fit into every woman's lifestyle no matter how busy you are and can be worn under your clothes at work, whilst at the gym or at home.

Best results are seen through exercise as Flares, Capri Flares, Nude Hotpants, and the legendary original Hotpants increase perspiration by up to 80 percent. An essential exercise partner for every woman, Zaggora's new range provides the equivalent of a 60 minute workout in just 30 minutes. Research has shown that for every gram of sweat, you burn half a calorie.

Zaggora hopes the new products will also help it to double revenues in 2012 from $7ml in 2011 to $15ml in 2012.

Flares, Capri Flares and Nude Hotpants were officially launched to the Hotpants Facebook community of over 75,000 fans this morning.

Notes to Editors

About Zaggora

• Zaggora is an iconic brand specialising in developing technology enabled clothing that is really useful at maximising your time and effort.

• The company is committed to delivering a natural and efficient way for women to achieve more out of their workout and feel good about themselves. We can't promise miracles, but we promise that if you workout, or even if you don't, Zaggora products - Flares, Capri Flares, Nude Hotpants and Hotpants - will make a big difference with quicker, longer lasting results.

Press: Lucy Page | Head of Marketing & PR | +44 (0) 207 550 5516 | lucy.page(at)zaggora(dot)com

SOURCE Zaggora