Zain Raj's 'Brand Rituals: How Successful Brands Bond with Customers for Life' Named a Top Marketing Book by Advertising Age Readers

Readers Ranked Best Marketing Books for Summer

Oct 03, 2013, 13:31 ET from ZEDNext

CHICAGO, Oct. 3, 2013 /PRNewswire/ -- A book written by Zain Raj, Brand Rituals: How Successful Brands Bond with Customers for Life, was recently voted by the readers of Advertising Age as one of the best marketing books for the summer of 2013.  Brand Rituals was the number one U.S. book on the list.  The book also earned the honor of being a #1 sales and marketing book on Amazon. A visionary business builder and recognized marketing expert, Raj is president and CEO of ZEDNext, a next-generation ideas incubator based in Chicago.


Brand Rituals, which Raj wrote while he was CEO of Hyper Marketing, Inc., focuses on how companies and their brands can drive business by creating a bond with their most loyal customers, a connection that Raj calls a "brand ritual," which becomes integral to customer behavior and their daily lives.  The book challenges prevailing marketing myths and outlines a four-stage approach for companies to realize brand ritual status. It is available at

In the reader survey, Raj's book outpaced stalwarts such as Sheryl Sandberg's Lean In; Enchantment from Guy Kawasaki; Disrupted from Stefan Pollack; Marketing in the Participation Age from Daina Middleton; and Bryan Pearson's The Loyalty Leap.

About ZEDNext

ZEDNext, based in Chicago, is a next-generation ideas incubator, which brings together strategic thinkers to take an objective, even disruptive look at business practices and key societal issues.  The organization's expertise encompasses four pillars of excellence: future-driven marketing, best practices for mentoring, thought leadership around societal issues and causes, and support for innovation.  To learn more, visit: