BOSTON, Feb. 17, 2016 /PRNewswire/ -- Zaius today announced a new free version of its flagship behavioral marketing engine, enabling business-to-consumer (B2C) marketers to better target customers using Facebook and Google ad networks.
Marketers can already use Facebook Custom Audiences and Google Customer Match to target ads to specific email addresses and find lookalike users. Today, however, using these tools means casting a very wide net.
Zaius solves this problem by using behavioral signals from all channels (email, Web, mobile, social) to map existing customers into behavioral segments (such as "First Time Buyer Likely To Repeat" or "At Risk Loyal Customer") and giving the marketer powerful analytics to understand each customer's actions and intent. Zaius then passes only the selected segments to the ad network, empowering marketers to reach new customers that resemble their most profitable customers and optimize engagement with users with high buying potential.
"Using our own customer data increases conversion rates and ad performance using Facebook Custom Audiences and Google Customer Match," said Nicole Tabatabai, director of acquisition marketing at Optoro. "No other application lets me manage this like Zaius."
The new free version of Zaius includes the ability to collect data from all channels and segment customers based on their behavior. The premium version of Zaius, already used by a number of leading retailers and consumer marketers, includes the same data gathering and analytical tools but also includes additional campaign methods such as email, web, and mobile.
"Marketers recognize that multichannel behavioral campaigns perform better, but current tools are all channelcentric, which makes it impossible to run the campaigns marketers really need," said Mark Gally, CEO of Zaius. "Our goal is to make it a lot simpler for marketers to perform advanced segmentation and create automated campaigns without relying on heavily taxed IT departments."
Zaius's behavioral marketing engine makes it easy for B2C marketers to identify key moments and drive behavior through customer-centric campaigns. Drawing data from customer actions across all channels, Zaius enables marketers to understand each customer's behavior and intent, and then take action through the appropriate channel - Web, email, mobile, or advertising for example - without relying on support from IT. Founded in 2012, Zaius is based in Boston and backed by investors including Matrix Partners.
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