LOS ANGELES, Oct. 4, 2016 /PRNewswire/ -- The ADV3NTURE Hoodie has officially broken the Kickstarter record for the highest funded fashion project... EVER. The previous record was overtaken today, when the ADV3NTURE Hoodie secured more than $1,114,000 in funding, breaking the current $1,105,000 record previously held by the 8-in-1 EVOLUTION BRA.
Created by TV host and travel guru Zane Lamprey, the ADV3NTURE Hoodie is a re-invented version of his previously successful Kickstarter campaign for The Drinking Jacket, which made more than $574,000 and earned national media attention and praise for its comfort, design and functionality. Lamprey was also the creator of the first ever Kickstarter funded TV show, CHUG, which raised almost $600,000 and aired on NatGeo.
The ADV3NTURE Hoodie Kickstarter campaign launched on September 7th and hit its fundraising goal within just five hours. Each day since, funding has increased by at least $20,000 and with eight days to go, it has exceeded its goal by 44 times over. It is on track to make more than 6,000% of its original goal by its final day on October 12. But the ADV3NTURE Hoodie isn't just a one-hit Kickstarter wonder. Lamprey's ADV3NTURE brand will encompass an entire line of adventure products in the upcoming months. His established reputation for producing high quality, functional and comfortable apparel will keep him active in the adventure apparel business for years to come.
"I set out to break the record for the most-funded fashion Kickstarter," says Lamprey of the ADV3NTURE Hoodie. "I knew that if I improved on the Drinking Jacket from 2014, and created a product that was something that people would use every day, that it was possible. I listened to our previous backers, spent two years in development, and am very proud with the launch of my new ADV3NTURE brand, which Kickstarter and my incredible fan base have made possible."
For more information on The ADV3NTURE Hoodie, please visit: http://adv3nture.com/media
About Zane Lamprey
Zane Lamprey is a TV host, producer and entrepreneur. Over the past 10 years, he has hosted TV shows about travel, food and drink. While shooting Three Sheets (Mojo HD, Fine Living Network, Spike, Travel Channel), Have Fork Will Travel (Food Network), Drinking Made Easy (Mark Cuban's HDNet), CHUG (NatGeo) and Zane's World, Lamprey has visited more than 63 countries. Lamprey produced both Drinking Made Easy and CHUG through his production shingle, Inzane Entertainment. Early on in his TV career, Lamprey began designing merchandise for fans of his travel programs, which led to the production of the Drinking Jacket in 2014, and more recently, the ADV3NTURE Hoodie. Lamprey is also the founder of Monkey Rum, an all-natural spirits company which produces premium Caribbean barrel-aged rums. He is the author of Three Sheets: 6 Continents, 15 Countries, 190 drinks and 1 Mean Hangover, published by Random House.
SOURCE The ADV3NTURE Hoodie