MORRISTOWN, N.J., Oct. 21, 2015 /PRNewswire/ -- Zaptitude, the company dedicated to helping businesses maximize sales through customer referrals with its patent-pending, cloud-based platform, Good Influence™, today announced the launch of a new referral marketing product built specifically for business-to-business (B2B) organizations. Good Influence for Business is designed to drive qualified sales leads, and shorten and simplify the B2B buyer's complex path to purchase.
The old B2B sales model is dead. Once-trusted outbound tactics like knocking on doors, blast emailing, and cold calls are no longer effective. Because buyers are empowered to educate themselves online about products or services they're considering, the balance has shifted and the customer journey has fundamentally changed. There must now be a compelling reason for prospects to respond to a sales call. As a result, marketing is playing an increasingly critical role in the sales process. Marketers must now leverage digital channels to engage prospects during each stage of the purchasing process to maximize the flow of qualified opportunities to the sales team. Marketers are also quickly becoming experts at building thought leadership through content, engaging prospects on search and social channels, and using the influence of existing customers to drive new customers through referrals.
Referral marketing has re-emerged as a mission-critical marketing and sales tactic. Although research shows that 83 percent of customers would be comfortable providing a referral for a business service or product they like, only 29 percent actually do, largely because those customers are never asked for a referral. Most companies are not taking advantage of this opportunity because, to date, deploying a scalable customer referral program has been difficult.
Zaptitude's new offering for B2B marketers means that these professionals can now easily launch, manage, measure and scale referral marketing programs that will drive new leads and shorten long sales cycles. Zaptitude's Good Influence™ technology is a powerful, scalable, patent-pending referral marketing platform. The Good Influence technology was expressly developed to help organizations use the positive influence of existing customers to drive new customers. The platform supports referral programs across all media, from email to social to direct mail, so B2B marketers can reach their customers on screen or on paper – wherever their message is most likely to be received.
With Good Influence B2B marketers can quickly begin leveraging referral marketing to drive new opportunities. The platform is:
"I spent many years of my career in B2B sales and marketing for Fortune 500 companies. I know firsthand how effective referral programs can be for organizations," says Dan Lynn, CEO of Zaptitude. "I also know that most companies, although they understand the importance of referrals, don't have formal customer referral programs in place. Good Influence makes it easy for them to do that, and to see the impact these programs have on driving incremental revenue."
To learn more about Zaptitude and the Good Influence platform, visit http://www.zaptitude.com/Solutions/Good-Influence-for-Business.aspx.