SALT LAKE CITY, May 12, 2016 /PRNewswire/ -- U.S. parents express confidence interpreting ingredient labels and vigilant nutrition label reading habits when it comes to children's and baby vitamins, according to a new survey of 2,000 U.S. parents from Zarbee's Naturals®, a leading whole-family natural health and wellness brand. The company's inaugural Ingredient and Nutrition I.Q. study polled parents of children ages zero to twelve on a range of family health and wellness practices, and revealed that 80 percent of parents always read vitamin labels, and that more than half of those surveyed would not give their children artificial flavors, dyes and high fructose corn syrup. As ingredients such as these are prominent in several best selling kids' and baby vitamin brands, the survey suggests that today's parents may be unknowingly giving their children unwanted ingredients while providing them with a daily multivitamin supplement to help fill nutritional gaps.
The Ingredient and Nutrition I.Q. study reported that more than half of parents expressed concern that their children may not be getting enough vitamins in their diet alone. In addition, 70 percent of parents agree that they know, or feel confident in determining, which foods contain artificial flavors, colors and dyes, while 79 percent of parents agree that feeding their child foods and supplements without artificial additives plays a role in them feeling like a "good" parent. 7 out of 10 parents surveyed also stated they look for over-the-counter kids products that are pediatrician-recommended.
"As a brand committed to offering products rooted in science and made with essential wholesome handpicked ingredients, we focus on what goes into a Zarbee's Naturals product, and what doesn't," said Dr. Zak Zarbock, MD, founder of Zarbee's Naturals. "As a pediatrician and father, I understand how important yet confusing it can be to decipher ingredient labels. With this survey, we wanted to engage with parents about overall ingredient I.Q. and help to educate and empower parents to learn more about some of the unnecessary inactive ingredients found in the vitamins they are buying for their infants, toddlers and school-aged children."
Summary of Zarbee's Naturals Ingredient and Nutrition I.Q. Key Survey Findings
According to the survey two out of three parents do not want vitamins that contain high-fructose corn syrup or artificial sweeteners, and more than half of parents do not want vitamins with artificial dyes and artificial flavors.
Top label reading practices
Followed by reading vitamin labels the survey says:
- 75 % of parents are reading food labels
- 52 % are reading cleaning product labels
- 49 % are reading personal care product labels
Ingredients Parents Don't Want
- 67 % of parents said they would not give their children vitamins that contained high-fructose corn syrup
- 52 % of parents said they would not give their children vitamins that contained artificial flavors
- 59 % of parents said they would not give their children vitamins that contained artificial dyes
- 68 % of parents said they would not give their children vitamins that contained artificial sweeteners
Ingredients and Label Reading
- 75 % of parents read labels/ingredient lists on food products, 72 percent of parents look for special call-outs when they buy food (no high-fructose corn syrup, no artificial flavors)
- 79 % of parents read the list of minerals and vitamins before they purchase kids vitamins
- 70 % of parents read the list of inactive ingredients before they purchase kids vitamins
- 70 % of parents avoid buying foods that are made with unnecessary ingredients/additives
Food and Being a Good Parent
- 89 % of parents agree that feeding their child healthy foods plays a role in them feeling like a 'good' parent
- 67 % of parents agree that they know, or feel confident determining, which foods are healthy
- 55 % of parents agree that they are concerned that their child may not be getting enough vitamins in their diet alone
- 50 % of parents are concerned that their child may not be reaching recommended daily nutritional guidelines
- 71% of parents agree that they look for over the counter kids products that are pediatrician-recommended
Zarbee's Naturals is committed to using handpicked, wholesome ingredients from nature whenever possible over unnecessary ingredients such as the artificial dyes, flavors and sweeteners often used in leading kids vitamins and other over-the-counter kids' products. Zarbee's Naturals Kids' Multivitamins are sweetened with honey and are free of high fructose corn syrup, gelatin, artificial flavors, sweeteners and dyes. The company's new Vitamin D and Multivitamin with Iron baby vitamin drops are specifically formulated to meet infants' nutritional needs without the use of unwanted or unnecessary ingredients, such as dyes or artificial flavors. The products are pediatrician recommended and available at retailers nationwide, including Target and Walmart. For more information, visit www.Zarbees.com.
About Zarbee's Naturals
Founded in 2008 by pediatrician Dr. Zak Zarbock, Zarbee's Naturals manufactures a complete line of "family-safe" health and wellness products that are free from drugs, alcohol, gluten and dyes. Recommended by pediatricians nationwide, Zarbee's products are formulated with a special blend of natural actives and fortified with immune-boosting vitamins. Zarbee's continues to innovate with doctor-formulated and recommended products for the entire family, including vitamins, cough, and immune support products.
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SOURCE Zarbee's Naturals