Zarco Tequila Announces Partnership With the Dodgers

LOS ANGELES, March 16, 2011 /PRNewswire/ -- El Zarco Tequila and the Los Angeles Dodgers have announced a partnership for the 2011 season. The announcement was made to coincide with El Zarco's brand launch in the Los Angeles market this month. El Zarco is the newest addition to Proximo's innovative line of tequila and will be the Dodgers' official tequila partner this season.

"In creating a partnership for our new blue agave tequila, the Dodgers, a legendary sports franchise, were a perfect choice for us," said Elwyn Gladstone, Vice President of Marketing for Proximo. "The Dodgers are the leader of their sport in terms of brand recognition and are a perfect match for the fresh, clean and modern taste of El Zarco Tequila."

El Zarco will receive in-stadium signage, use of marks, VIP Hospitality and experiences for its most loyal customers.

About El Zarco Tequila

The newest addition to Proximo's innovative line of tequilas, El Zarco is made from blue agave and double distilled for a clean, modern taste. Packaged in striking hand-painted bottles, El Zarco is superb in taste and value.  El Zarco is available as "Gold" and "Silver" and across all sizes (750 ml, 1 Liter and 1.75 Liter).  Typical retail price for El Zarco 750 ml is $14.99. More information on El Zarco Tequila can be found at www.ilovezarco.com.

About Proximo

Proximo is a family-owned company based in New York, NY and is a leading producer, importer and marketer of prized spirits in the United States.  As one of the fastest growing spirits distributors in the US, Proximo was formed in 2007 and sells  brands including Three Olives Vodka, 1800® Tequila, Gran Centenario Tequila®, Maestro® Dobel Diamond™ Reposado Tequila®, Matusalem® Rum and the newly launched Kraken® Rum.

For more information about El Zarco Tequila, please contact Evy Gonzales at [email protected] – 917.554.5063

The Los Angeles Dodgers, pioneers in sport and world culture, have won more games, more pennants, and more World Series than any other club in the National League since moving to Los Angeles.  Since the start of the modern era in baseball, the Dodgers of Brooklyn and Los Angeles, combined, have a cumulative attendance of more than 187 million, the highest total in the history of baseball or any other sport.

Visit the Dodgers on the Internet at www.dodgers.com.

For media information, visit www.dodgerspressbox.com.

SOURCE El Zarco Tequila