EDISON, N.J., July 21, 2015 /PRNewswire/ -- Zebra Pen Corp., a global leader in the writing instrument industry, is excited to unveil its new branding campaign – Find Zen in Your Pen. The campaign features a Zebra character, named Zen. Zen will serve as the Zebra "spokes-animal" and make shopping more engaging when searching for the perfect writing instrument.
"People are so busy these days, with work, school and other commitments; the last thing they need is more stress especially when shopping," said Ken Newman, Director of Marketing at Zebra Pen Corporation. "So we are introducing Zen, a wise, but quirky Zebra who helps people choose the pen or pencil that meets their needs, stays within budget and most importantly ... engage with the Zebra brand."
Whether at work, school or in the home, Zebra offers a full complement of writing instruments to meet almost every need. Some Zebra's most popular items include the sleek and sturdy F-301 steel barreled ballpoint pen, which has many a devoted fan and is the leader of the extensive Steel line; the Sarasa line of no-smear gel pens, which come in an array of colors and are favored by the creative in nature, teachers and people who like to use color to keep things organized; and the popular Z-Grip Retractable Ballpoint pen, known for its reliability, value and smooth writing experience. There's also Cadoozles Mechanical Pencils, which come in a variety of fun patterns and are a must have for students.
"We have been working to create a personality for our brand, something that would stand out; something that consumers will connect to. Our character Zen, imparts wisdom, but will not espouse any religious philosophy. Zen is a cool character that wants our customers to appreciate a simple, well-crafted writing implement, like those made by Zebra. Zen wants you to join him on this higher plane that will lead to success. Zen will have his own webpage and blog at www.ZebraPen.com/findzen," said Newman.
"Writing can sometimes be serious, but Zen can bring a little levity to the situation," concluded Newman.
Zebra pens, pencils and other writing instruments can be found at most retailers and online.
About Zebra Pen Corporation
Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co., Ltd., of Tokyo, Japan. A New Jersey-based writing instrument manufacturer, Zebra Pen Corporation's mission is to distribute products that are of the highest quality, providing value to customers and meeting their overall writing needs with a wide variety of writing instruments. Zebra Pen Corporation offers a full line of writing instruments, including ball point pens, gel pens, roller ball pens, mechanical pencils, and highlighters. Today, with over 100 years of excellence behind them, Zebra Pen Corporation is leading the way with a wide range of quality writing products including the Steel, Sarasa, Z-Grip and Cadoozles brands. For more information, visit www.ZebraPen.com.
SOURCE Zebra Pen Corp.