Zeebo China and China Digital TV Sign Agreement to Deliver Interactive Learning, Wireless Internet and More to Chinese Consumers

Zeebo China Demonstrates Digital Education and Entertainment System at the ICTC in Hangzhou, Zhejiang China

Oct 28, 2010, 10:30 ET from Zeebo China

HANGZHOU, ZHEJIANG, China, Oct. 28 /PRNewswire/ -- Zeebo China today announced that it has signed an exclusive agreement with China Digital TV Holding Co., Ltd. ("China Digital TV") (NYSE: STV), a leading provider of conditional access (CA) systems to China's rapidly expanding digital television market. Zeebo China is Zeebo (Shanghai) Information Technology Co., Ltd., an independent business entity established by Zeebo, Inc. in China.

Under the agreement the two companies will jointly deliver an integrated digital education, Internet and entertainment platform supporting 3G wireless access for China's cable television customers. This platform will enable Chinese consumers to connect their Zeebo-equipped televisions and set-top boxes to the Internet, download interactive learning applications and enjoy high-definition media content.

At today's International Coverage and Transmission Conference (ICTC), a premier event in China's television broadcasting industry, Zeebo China demonstrated its own product ("the Zeebo"), a 3G network-connected terminal device, working in conjunction with existing digital set-top boxes. The Zeebo provides a number of wireless services, including affordable Internet connectivity, downloading of localized applications and other content, communications, and social networking.

"As we explore the huge market potential for Zeebo in China, working closely with China Digital TV enables us to implement an effective, focused launch strategy," said John F. Rizzo, president and CEO, Zeebo, Inc. "There is an enormous base of cable TV subscribers in China, including more than 75 million installed set-top boxes across the country, with the number expected to hit 250 million by 2015. China Digital TV holds a dominant position in China's CA market, and the company's technology expertise and close relationships with set-top box makers and hundreds of cable network operators will be essential as we move forward to integrate the Zeebo platform in Chinese televisions and set-top boxes."

"We are committed to delivering a high quality, interactive family experience that is more extensive and efficient than current television and set-top box capabilities," Rizzo continued. "We intend to collaborate with China Digital TV to offer Zeebo's signature 'Learn, Connect, Play' service featuring culturally relevant content created by Chinese developers. The Zeebo model will establish a new roadmap for the development of digital TV and a perfect fit with the massive new 3G deployments in China affording consumers a whole new set of exciting digital services and providing cable operators with a new source of revenue."

"China Digital TV and Zeebo will make a great team," said Dong Li, president, China Digital TV. "As the trend toward network convergence continues to accelerate in China, there is a strong consumer demand for convenient access to content across multiple media platforms and via different networks. We believe our collaboration with Zeebo China directly satisfies this growing market need, and reaffirms our commitment to create and market products that allow consumers to enjoy high quality content anytime, anywhere. We expect to see this cooperation generate significant market opportunities in the future."

"High on the priority list of Chinese consumers is finding affordable ways to capture the power of the Internet and digital media," said David Wolf, CEO of Wolf Group Asia, a management advisory firm providing strategic counsel to technology, media, entertainment, and telecommunications companies in Greater China and the Asia-Pacific region. "The combination of Zeebo and China Digital TV will create a virtuous ecosystem to deliver digital media that is brilliantly suited to the Chinese market."

For more information on the Zeebo platform in China visit http://zeebo.com.cn/. For information on Zeebo around the world, visit the following:

Corporate Site: http://www.zeeboinc.com

Brazil Site: http://www.zeebo.com.br

Mexico Site: http://www.zeebo.com.mx

Zeebo Blog: http://www.zeeboinc.com/blog

Twitter News: http://twitter.com/zeebo_news

About Zeebo China

Zeebo China (Zeebo Shanghai Information Technology Co., Ltd.), a closely held company with offices in Shanghai and Beijing, is developing a Zeebo digital education and entertainment system specifically for Chinese consumers. The system's 3G wireless connectivity will enable rapid, easy delivery of education and entertainment applications and other digital services to Chinese families, offering a piracy-free delivery mechanism for Chinese content providers and a convenient purchasing experience for consumers. Users can buy or subscribe to inexpensive content, download it directly to the Zeebo and access the Internet, all from the comfort of home. Learn more about Zeebo in China at http://zeebo.com.cn/.

About Zeebo Inc.

Zeebo, Inc., a closely held company based in San Diego, California, has developed the Zeebo, a wireless platform to deliver digital content and services to the next billion consumers in emerging global markets. The system's 3G wireless connectivity allows for rapid, easy delivery of education and entertainment applications and other digital services, free from the risk of piracy. Consumers can buy or subscribe to inexpensive content, download them directly to the Zeebo and access the Internet, all from the comfort of home. The Zeebo system is currently available throughout Brazil and Mexico, with future rollouts planned in other regions.

About China Digital TV

Founded in 2004, China Digital TV is the leading provider of CA systems to China's expanding digital television market. CA systems enable television network operators to manage the delivery of customized content and services to their subscribers. China Digital TV conducts substantially all of its business through its PRC subsidiary, Beijing Super TV Co., Ltd., and its affiliate, Beijing Novel-Super Digital TV Technology Co., Ltd., as well as subsidiaries of its affiliate.

SOURCE Zeebo China



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