Zeebo China Showcases Chinese Educational and Entertainment Content at Premier Television Broadcasting Conference ICTC

Locally Developed Content Spearheads Zeebo's Push to Bring Interactive Learning and Fun to Chinese Families

Oct 28, 2010, 10:30 ET from Zeebo China

HANGZHOU, ZHEJIANG, China, Oct. 28 /PRNewswire/ -- At today's International Coverage and Transmission Conference (ICTC), a premier event in China's television broadcasting industry, Zeebo China showcased demo versions of two original interactive learning and entertainment applications designed specifically for children. Blue Sea School and Fish vs. Pirates are both being developed in widescreen format exclusively for the Zeebo system in China. Zeebo also demonstrated several other entertainment applications, including Zeebo Sports Tennis, which is being developed by Zeebo Interactive Studios (ZIS) for the Chinese market.

"It is extremely important to develop a culturally relevant content library tuned to the needs of Chinese consumers to be successful in China," said Mike Yuen, senior vice president of global content and services, Zeebo, Inc. "This marks the beginning of a key first step in our efforts to bring economical, easy-to-access and appropriate family-friendly digital education and entertainment content to Chinese families."

Blue Sea School and Fish vs. Pirates are both being developed by Beijing-based Nebula Soft. Blue Sea School features beautiful 3D cartoon art and 30 fun interactive exercises designed to improve kids' skills in math, logic, memory, coloring, matching and more. Users can take an evaluation test, and based on the results, specific age-based activities are suggested. As each user progresses, trophies and other awards are unlocked and displayed in the trophy room.

Fish vs. Pirates features a colorful and unique paper-cut art style and will challenge kids to think strategically. Fish vs. Pirates teaches kids about oceanography, with daily lessons, wiki cards and 40 levels divided into four worlds representing the Atlantic Ocean, Arctic Ocean, Indian Ocean and Pacific Ocean.

"This announcement underlines our commitment to localized, high-quality educational content for Chinese families and our support for the growing developer community in China," Yuen continued. "We are very impressed by the speed and quality of the local content development teams. Their skills are on display as they develop these new titles which feature outstanding graphics, design and culturally relevant educational content, fully localized in Mandarin."

For more information on the Zeebo platform in China visit http://zeebo.com.cn/. For information on Zeebo around the world, visit the following:

Corporate Site: http://www.zeeboinc.com

Brazil Site: http://www.zeebo.com.br

Mexico Site: http://www.zeebo.com.mx

Zeebo Blog: http://www.zeeboinc.com/blog

Twitter News: http://twitter.com/zeebo_news

About Zeebo China

Zeebo China (Zeebo Shanghai Information Technology Co., Ltd.), a closely held company with offices in Shanghai and Beijing, is developing a Zeebo digital education and entertainment system specifically for Chinese consumers. The system's 3G wireless connectivity will enable rapid, easy delivery of education and entertainment applications and other digital services to Chinese families, offering a piracy-free delivery mechanism for Chinese content providers and a convenient purchasing experience for consumers. Users can buy or subscribe to inexpensive content, download it directly to the Zeebo and access the Internet, all from the comfort of home. Learn more about Zeebo in China at http://zeebo.com.cn/.

About Zeebo, Inc.

Zeebo, Inc., a closely held company based in San Diego, California, has developed the Zeebo, a wireless platform to deliver digital content and services to the next billion consumers in emerging global markets. The system's 3G wireless connectivity allows for rapid, easy delivery of education and entertainment applications and other digital services, free from the risk of piracy. Consumers can buy or subscribe to inexpensive content, download them directly to the Zeebo and access the Internet, all from the comfort of home. The Zeebo system is currently available throughout Brazil and Mexico, with future rollouts planned in other regions.

About Zeebo Interactive Studios

Zeebo Interactive Studios (ZIS) is Zeebo, Inc.'s first-party development studio in Campinas, Brazil. ZIS employs a staff of roughly 50 professionals, including producers, programmers, artists, musicians, designers and quality assurance experts, who create games, educational titles, applications and other software exclusively for Zeebo systems in Brazil, Mexico and other Zeebo markets around the world. Titles developed by ZIS include the Zeebo Football Club, Zeebo Extreme and Zeebo Sports series of games, as well as the Zeeboids avatar management system. In addition to creating original intellectual property (IP), ZIS also develops new content based on third-party licenses and ports existing content created for other hardware platforms to the Zeebo system.

SOURCE Zeebo China