RALEIGH, N.C., April 30, 2012 /PRNewswire/ -- Expion, the social software company, announced today that Zena Weist has joined the firm's leadership team as Vice President of Strategy, effective immediately. Weist will report directly to Expion's CEO, Peter Heffring.
Weist was formerly the Vice President of Digital Strategy at Edelman, the world's largest public relations firm. She has more than 17 years of digital experience including executive leadership at brands including H&R Block, Sprint, Hallmark and Embarq. She has worked both on the agency and client side, developing and executing enterprise strategies for brand engagement, digital strategy, social business operations and integrated marketing programs. Weist also has experience with software start-ups, account management with interactive agencies, corporate brand marketing and IT project management.
"Zena has operational leadership experience in Fortune 500 companies and a solid reputation as an enterprise digital strategist, social media catalyst and brand thought leader," said Peter Heffring, CEO. "As Vice President of Strategy, Zena will work with our clients and demonstrate how Expion's platform can be utilized as a solution to specific organizational and market challenges they face today. With her experience, Zena brings industry-specific knowledge, and big brand experience that we will rely on to ensure Expion's platform continues to be the leading social media management software solution for the world's largest brands."
"I'm excited to tap into Expion's unparalleled combination of business intelligence and social media-based technologies to help evolve how brands interact with stakeholders in social channels," said Weist, "and to empower brands to be more strategic in the digital arena."
Expion is a social software company. Expion's centralized platform empowers global brands, agencies, and retailers to localize and manage their social media marketing and operational efforts across thousands of users. Expion provides scalable enterprise-grade software to large companies including H&R Block, Applebee's, AMC Theatres, 7-Eleven, Coca- Cola Freestyle, Samsung and Barnes & Noble. Brand partners use Expion's platform to govern, publish, schedule, moderate, analyze and share content on Facebook® and other social channels. The social business system produces real-time community intelligence giving brands the power to optimize consumer engagement, service, and ad performance. For more information, please visit www.expion.com.
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Contact: Kevin Magee, 919-747-8405