LONDON, Nov. 19, 2012 /PRNewswire/ -- To fit in with the company's overall expansion strategy and entrance into emerging markets - the decision has been taken to rebrand the company to an easier to remember and more globally appreciated name. It's important to recognise that the underlying company registration, structure and staff are identical as before, only the name has changed.
Group Chief Executive Tom Parling commented "It's a decision we have been mulling over for almost 12 months, and we are very pleased to have finally come to this arrangement."
Parling went on to say "After a few large contract wins, and engagements with other market leading agencies - we feel that the time was right to pass this decision through. Ocere (Zeno) have also recently added some key appointments to the team, in Corporate Sales Management, Executive Advisory Board and Client relations."
"We are continuing to pursue an aggressive growth strategy, both internationally through foreign offices (such as Milan, Copenhagen, Paris & Dubai), but also in key customer segments - which our new branding will allow us to assign resources in these directions."
October 2012 was another record month of sales and appointments for Ocere (Zeno), and the company is now geared to expand heavily in 2013 to become a serious, global heavyweight in the digital marketing field.
Ocere have developed a holistic, unique growth strategy that encompasses many of the key elements from global market leaders in the various digital/online segments. No other company is trying to realise this cumulative opportunity.
For further information contact our Press Team on +44 (0) 1242 525557 or [email protected].
SOURCE Ocere Ltd.