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Zenterio AB Expands IPTV Offering With New License to CodecSys(TM)

ZiDS Platform to extend core video management services with optimization from CodecSys(TM)


News provided by

Broadcast International, Inc.

Apr 12, 2010, 08:00 ET

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SALT LAKE CITY, April 12 /PRNewswire-FirstCall/ -- Broadcast International (OTC Bulletin Board: BCST) announced today that it has entered into a new customer license agreement with Zenterio AB of Sweden for a license to multiple channels of the CodecSys™ software platform. Zenterio will extend their software platform to include advanced transcoding & encoding from Broadcast International.  After extensive integration and success from their initial product license of CodecSys™ for mobile applications, Zenterio expanded their services to include core-network video services like IPTV and VoD applications.  Terms of the license call for both live and file-based services to flow over hundreds of channels.  Financial terms were not disclosed.

CodecSys™ is a breakthrough, multi-codec video compression software platform that dramatically reduces video bandwidth requirements over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of applications such as ZiDS, Zenterio's  Video content management platform.

In addition to the end-user license to CodecSys in support of hundreds of channels, the company has entered into a reseller partnership that will enable Zenterio to integrate CodecSys into their core offerings to the major broadband providers across Europe.

Zenterio provides an advanced software platform, ZiDS, to service providers that allow them to overcome the numerous proprietary hardware platforms with a single software interface.  With the expansion beyond mobile to core network services, Zenterio captured several key service providers in the marketplace including Sweden, Finland, Norway, UK, Germany, Spain, and many others.  By licensing CodecSys™, Zenterio completes the picture of delivering optimized video from first introduction into the network down to the set-top-box within the customer premise.  This seamless connection allows for the most optimal video treatment, delivering cinema-quality video at the lowest feasible bandwidth.

"We were one of the original companies to benefit from the substantial bandwidth savings found with CodecSys™ with our innovative mobile solutions.  Now that we've entered into the core network, we need a robust, flexible software platform to manage real-time video content as it flows from ingest to our STB end-points.  CodecSys™ brings the performance of lower bandwidth and the flexibility of seamless integration with their software platform and we're excited to acquire more licenses for the hundreds of channels that we service," said Kent Lundberg, CEO of Zenterio.

"We are excited that Zenterio has expanded their agreement to license more channels of our CodecSys software framework to optimize their video content.  As they roll out their platform our combined value will bring even greater benefit to their customers," said Rod Tiede, CEO, Broadcast International.

About Broadcast International

Broadcast International is a leading provider of video-powered broadcast solutions, including IP, and digital satellite, Internet streaming and other types of wired/wireless network distribution. BI's patented CodecSys software is a breakthrough, multi-codec video compression technology that cuts video bandwidth requirements over satellite, cable, IP and wireless networks. By slashing bandwidth needs, CodecSys enables a new generation of applications such as streaming video to cell phones, and offers unprecedented price/ performance benefits for existing applications such as HD video.

Broadcast International is a public company (OTC BB: BCST) headquartered in Salt Lake City, UT. For more information, visit: www.brin.com and www.codecsys.com.

About Zenterio AB

Zenterio AB offers a solution that makes it possible to integrate the same SW platform over several different HW platforms and HW vendors. This means that the benefits (added security, lower cost) of multiple sourcing from different hardware vendors can be combined with the benefits (lower after sales costs, less client issues in the network) of using one SW platform with a branded operator user interface.  Additional information about Zenterio's customers and products can be founding by visiting http://www.zenterio.com

Forward-Looking Statements

All statements in this news release that are not based on historical fact are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). While management has based any forward-looking statements contained herein on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties, and other factors, many of which are outside of our control, that could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not necessarily limited to, those set forth under the caption "Additional Factors That May Affect Our Business" in the Company's most recent Form 10-K and 10-Q filings, and amendments thereto. In addition, we operate in a highly competitive and rapidly changing environment, and new risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise any forward-looking statement.

SOURCE Broadcast International, Inc.

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