Zero Motorcycles Offers All-New 2010 Zero DS and Zero S for Under $7500 After California Rebate

Zero S and DS eligible for $1,500 rebate through California Clean Vehicle Rebate Program

Mar 17, 2010, 15:07 ET from Zero Motorcycles

SANTA CRUZ, Calif., March 17 /PRNewswire/ -- Zero Motorcycles, the global leader in the electric motorcycle industry, today announced its plans for an upcoming "Discover the Experience Tour" across California as its newest state incentive program gets underway. The Zero DS dual sport motorcycle and the Zero S will now be available to California residents at the price of $7,495 after the $1,500 California Clean Vehicle Program rebate and ten percent federal tax credit.

"We could not be more thrilled to be the first electric motorcycle company approved for this rebate in the state of California," said Gene Banman, CEO of Zero Motorcycles. "This new electric motorcycle rebate program is a result of hard work and dedication from the California Air Resources Board. It benefits everyone in the State of California from motorcycle enthusiasts to future generations who will breathe cleaner air."

California customers will receive $1,500 off their purchase of a 2010 Zero S or Zero DS while funding for the program lasts, in addition to the ten percent federal tax credit. Zero Motorcycles will kick off the "Discover the Experience Tour" in Santa Cruz, California, and will continue across the state, visiting San Francisco, San Jose, Sacramento, San Diego, and Los Angeles. Zero's Independent Representatives (IRs) will be offering demo rides of the entire product lineup, including the Zero S, Zero DS, Zero MX and Zero X.

Zero Motorcycles is the next step in motorcycle evolution and represents the ultimate electric motorcycle technology. Unencumbered by conventional thinking about how they design, manufacture and sell high performance electric motorcycles, they are on a mission to turn heads and revolutionize their industry by combining the best aspects of a traditional motorcycle with today's most advanced technology. The result is an electric motorcycle line that's insanely fast and environmentally friendly.

Zero Motorcycles first entered the motorcycle industry in 2006 with the all-electric Drift. In 2008 they launched the Zero X which exceeded all expectations by selling out before the year end. Its success blazed the path for the long awaited launch of the Zero S Supermoto motorcycle last year. Earlier this month, Zero Motorcycles announced the launch of its 2010 product line, including the Zero S, DS, X, and MX. With added power, increased acceleration, and enhanced power pack technology, Zero Motorcycles is continuing the innovation it's known for and taking electric motorcycle technology to the next level.

Consumer financing is available for those who qualify. To schedule a demo ride or find the nearest Independent Representative, go to

For media information or high resolution images, please contact John Ewert, DRIVEN Public Relations,, 951-461-2429 or Zero Motorcycles' complete product lineup is available for purchase exclusively through the Zero Motorcycles website:

SOURCE Zero Motorcycles