"ZEROSUM: THE COMPLETE GUIDE TO EV SALES WITHOUT TAX CREDITS" eBOOK PROVIDES DEALERS STRATEGIES TO EXCEL IN EV SALES

Data-Driven Strategies Leverage Highly Targeted Messaging to Reach In-Market Electric Vehicle Shoppers; Guide Helps Dealers Focus on Key Tactics 

GRAND RAPIDS, Mich., Sept. 15, 2025 /PRNewswire/ -- Customers exist in every market who value technology innovation, long-term cost benefits, and environmental responsibility found in electric vehicles. But, how will the elimination of the Federal EV tax credit of $7,500 impact vehicle demand, and how must dealers respond to maintain EV sales leadership? Answers to these questions are part of ZeroSum's eBook "The Dealer's Guide to EV Sales in the Post-Incentive Market" which launched today and can be downloaded here (https://www.zerosum.ai/ev-sales-tax-credit-expiration-guide/)

"The Federal EV tax credit of $7,500 is going away as of Sept. 30, which will certainly have an impact on cost-driven EV customers, and could potentially leave a backlog of EV inventory on dealer lots," said Josh Stoll, Vice President of Dealer Success at ZeroSum. "However, there are enough in-market customers remaining who will buy based on innovation and environmental responsibility. The key to EV sales success moving forward is to leverage data to better understand who these customers are and develop highly targeted messaging to get them into the dealership."

The Complete Guide to EV Sales Without Tax Credits includes:

• Why Top Dealers Are Planning for the EV Future
  
  
• The New EV Sales Playbook
  
  
• Long-Term Positioning for Dominating EV Sales
  
  
• Next Steps in Building Your Future EV Strategy
  
  
• How to Gain a Competitive Advantage

The guide contains background on current market trends, showing global share for electric vehicle production by region and sales data for the top 10 EV markets in the United States. It also includes practical guides for message development based on vehicle attributes resonating currently, and how to leverage the company's MarketAI tool to identify marketing platforms with high-concentration of in-market shoppers.

"ZeroSum is helping our customers use real-time market intelligence to identify buyers and adapt their messaging to the new reality," Stoll said. "Those who get ahead of this transition will gain market share while others are still guessing about the future. This guide provides dealers with an excellent starting point."

About ZeroSum

ZeroSum, an Advance Automotive company, is an industry leader in software, digital advertising, and market intelligence data. Powered by its SaaS platform, MarketAI, ZeroSum is simplifying and modernizing automotive marketing by leveraging artificial intelligence, market data, and scalability to acquire new customers. ZeroSum is the first and only company that matches consumer demand with automotive data in real-time for dealer marketing efficiency. For more information, visit www.zerosum.ai

About Advance Automotive

Created in 2017, Advance Automotive is a portfolio of automotive, technology, marketing, data, and software businesses providing AI-driven marketing solutions in the automotive industry. Advance Automotive includes independently operated agencies, ZeroSum, Adpearance, and Search Optics, as well as affiliate solutions from Cloud Theory and Hoot Interactive. Advance Automotive is part of Advance Local, a key unit of Advance, a privately held company founded in 1922.

Advance's portfolio of exceptional companies includes:

• Condé Nast
• Advance Local
• Stage Entertainment
• The IRONMAN Group
• ACBJ
• Leaders Group
• Turnitin
• POP

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Mike DeVilling
(248) 875-4207
[email protected]

SOURCE ZeroSum