Zeta Interactive Rebrands as Zeta Global, Culminating Year of Massive Growth and Broadened Focus
Award-Winning Data-Driven Marketing Tech Company Poised to Become Global Powerhouse
Oct 18, 2016, 12:00 ET
NEW YORK, Oct. 18, 2016 /PRNewswire/ -- Zeta Global, formerly known as Zeta Interactive, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps leading brands acquire, retain and grow customer relationships, announced today that it has completed its company rebrand and transformation. Known simply as Zeta in the marketplace, the new corporate name was chosen to signify the company's expanded international presence and underscore its strategy of merging sophisticated technology with leading data activation capabilities and world-class professional and managed services to help clients win in an increasingly complex ecosystem.
The rebrand completes a transformative 12-month period for Zeta, beginning with the acquisition of the CRM unit of eBay Enterprise. Since then, the company has been cited in two Gartner Magic Quadrant reports (one of 10 companies on the planet to make both) and awarded 2 different Gold Medals by The Relevancy Group in its third annual ESP Buyer's Guide. The whirlwind year culminated with Zeta's acquisition of the Forrester-rated Impact division of Acxiom Corp — its largest deal to date — which included a long-term strategic partnership with Acxiom. Bringing together three data-driven marketing technology pioneers, Zeta has expanded its global footprint and employee base to include over 1,300 professionals working from 25 offices across four continents.
"The new brand is a signal to the market of the tremendous improvements we have made since adopting the Zeta Interactive brand in 2013. This rebrand builds on Zeta's heritage of practical innovation and commitment to driving client results while reflecting our expanded presence and capabilities to help our clients win," said David A. Steinberg, Zeta's CEO and Co-Founder. "The Zeta Global name captures our vision, broad geographic scope and leading technology platform that serves as the 'hub' for our clients' data-driven marketing programs."
Co-founder and Vice Chairman John Sculley added, "David and I have been working for almost 10 years to achieve the vision we set out in 2007. Zeta today is closer to realizing that vision than ever before. Rather than serving as a catalyst for expanded aspirations, this rebrand properly reflects where the company is today and where we think it is headed tomorrow."
Zeta's innovation in its data-driven marketing platform has continued to draw attention from the financial community, which has helped fuel its accelerated growth. In August of this year, Zeta closed a $45 million round of new funding from business development companies managed by FS Investments and sub-advised by GSO Capital Partners LP (the global credit investment platform of Blackstone), Cerberus PNC Senior Loan Fund, L.P. and PNC Bank, National Association. The funding followed a $125 million round closed in July 2015, which included investments from funds affiliated with Franklin Square Capital Partners and Blackstone's GSO Capital Partners.
About Zeta:
Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. The Company's highly-rated technology platform that's recognized in Gartner's Magic Quadrant for Digital Marketing Hubs (January 2016) and in its Magic Quadrant for Multichannel Campaign Management (April 2016) competes with Oracle, IBM, Salesforce and Adobe. Operating in four continents with over 1,300 employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 25 additional offices around the globe.
SOURCE Zeta Global