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      Zhihu Inc. Reports Unaudited Fourth Quarter and Fiscal Year 2023 Financial Results


      News provided by

      Zhihu Inc.

      Mar 26, 2024, 04:38 ET

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      BEIJING, March 26, 2024 /PRNewswire/ -- Zhihu Inc. ("Zhihu" or the "Company") (NYSE: ZH; HKEX: 2390), a leading online content community in China, today announced its unaudited financial results for the quarter and fiscal year ended December 31, 2023.

      Fourth Quarter 2023 Highlights

      • Total revenues were RMB1,138.3 million (US$160.3 million) in the fourth quarter of 2023, representing a 2.2% increase from the same period of 2022.
      • Gross margin expanded to 59.1% in the fourth quarter of 2023 from 56.4% in the same period of 2022.
      • Net loss was RMB103.1 million (US$14.5 million) in the fourth quarter of 2023, narrowed by 42.6% from the same period of 2022.
      • Adjusted net loss (non-GAAP)[1] was RMB91.3 million (US$12.9 million) in the fourth quarter of 2023, narrowed by 31.9% from the same period of 2022.
      • Average monthly active users (MAUs)[2] reached 99.0 million in the fourth quarter of 2023.
      • Average monthly subscribing members[3] reached 14.2 million in the fourth quarter of 2023, representing a 9.2% increase from the same period of 2022.

      Fiscal Year 2023 Highlights

      • Total revenues were RMB4,198.9 million (US$591.4 million) in 2023, representing a 16.5% increase from 2022.
      • Gross margin expanded to 54.7% in 2023 from 50.2% in 2022.
      • Net loss was RMB839.5 million (US$118.2 million) in 2023, narrowed by 46.8% from 2022.
      • Adjusted net loss (non-GAAP)[1] was RMB659.1 million (US$92.8 million) in 2023, narrowed by 44.9% from 2022.

      "In the fourth quarter of 2023, we successfully navigated a challenging macroeconomic and competitive environment and achieved meaningful revenue growth and efficiency improvement through our multi-engine monetization approach, bolstered by our valuable community ecosystem," said Mr. Yuan Zhou, chairman and chief executive officer of Zhihu. "We also honed our content strategy to fortify our position as a trustworthy online content community. By prioritizing user experience and improving our strategic execution, cost control and overall efficiency, we have set the stage for sustainable growth and continued value creation for our users and stakeholders."

      Mr. Han Wang, chief financial officer of Zhihu, added, "While we faced a myriad of challenges in 2023, we remained resilient and dedicated to our multi-engine monetization strategy. As a result, our total revenues for the fourth quarter and full year increased by 2.2% and 16.5% year over year, respectively. Through prudent cost control and operating leverage, we were pleased to conclude the year with a further enhanced gross margin and significantly narrowed bottom-line loss. Going forward, we will remain committed to boosting our operating efficiency to reinforce our trajectory towards profitability."

      Fourth Quarter 2023 Financial Results

      Total revenues were RMB1,138.3 million (US$160.3 million), representing a 2.2% increase from RMB1,114.0 million in the same period of 2022.

      Marketing services revenue[4] was RMB465.2 million (US$65.5 million), compared with RMB572.4 million in the same period of 2022.

      Paid membership revenue was RMB455.9 million (US$64.2 million), representing a 13.3% increase from RMB402.5 million in the same period of 2022. The increase was primarily driven by the continued growth of our subscribing members.

      Vocational training revenue was RMB169.3 million (US$23.8 million), representing a 100.1% increase from RMB84.6 million in the same period of 2022. The significant increase was primarily attributable to our further enriched online course offerings and the revenue contributions from our recently acquired vocational training businesses.

      Other revenues were RMB48.0 million (US$6.8 million), compared with RMB54.5 million in the same period of 2022.

      Cost of revenues decreased by 4.2% to RMB465.2 million (US$65.5 million) from RMB485.4 million in the same period of 2022, primarily attributable to a decrease in cloud services and bandwidth costs resulting from our improved efficiency.

      Gross profit increased by 7.1% to RMB673.1 million (US$94.8 million) from RMB628.5 million in the same period of 2022. Gross margin expanded to 59.1% from 56.4% in the same period of 2022, primarily attributable to our enhanced monetization efforts and the improvement of cloud services and bandwidth utilization efficiency. 

      Total operating expenses were RMB851.3 million (US$119.9 million), compared with RMB844.8 million in the same period of 2022.

      Selling and marketing expenses increased to RMB527.6 million (US$74.3 million) from RMB509.2 million in the same period of 2022. The increase reflects our continued efforts in promoting our product and service offerings.

      Research and development expenses increased to RMB232.6 million (US$32.8 million) from RMB212.5 million in the same period of 2022. The increase was primarily attributable to our increased spending on technology innovation.

      General and administrative expenses decreased by 26.0% to RMB91.1 million (US$12.8 million) from RMB123.1 million in the same period of 2022. The decrease was primarily attributable to a decline in personnel-related expenses.

      Loss from operations was narrowed by 17.6% to RMB178.2 million (US$25.1 million) from RMB216.3 million in the same period of 2022. 

      Adjusted loss from operations (non-GAAP)[1] decreased to RMB165.3 million (US$23.3 million) from RMB170.3 million in the same period of 2022. 

      Net loss was narrowed by 42.6% to RMB103.1 million (US$14.5 million) from RMB179.5 million in the same period of 2022.

      Adjusted net loss (non-GAAP)[1] was narrowed by 31.9% to RMB91.3 million (US$12.9 million) from RMB134.1 million in the same period of 2022.

      Diluted net loss per American depositary share ("ADS") was RMB0.18 (US$0.03), compared with RMB0.29 in the same period of 2022.

      Cash and cash equivalents, term deposits and short-term investments

      As of December 31, 2023, the Company had cash and cash equivalents, term deposits and short-term investments of RMB5,462.9 million (US$769.4 million), compared with RMB6,261.5 million as of December 31, 2022.

      Fiscal Year 2023 Financial Results

      Total revenues were RMB4,198.9 million (US$591.4 million), representing a 16.5% increase from RMB3,604.9 million in 2022.

      Marketing services revenue[4] was RMB1,653.0 million (US$232.8 million), compared with RMB1,956.5 million in 2022.

      Paid membership revenue was RMB1,826.6 million (US$257.3 million), representing a 48.4% increase from RMB1,230.8 million in 2022. The increase was primarily driven by the continued growth of our subscribing members.

      Vocational training revenue was RMB565.6 million (US$79.7 million), representing a 127.8% increase from RMB248.3 million in 2022. The significant increase was primarily attributable to our further enriched online course offerings and the revenue contributions from our recently acquired vocational training businesses.

      Other revenues were RMB153.8 million (US$21.7 million), compared with RMB169.4 million in 2022.

      Cost of revenues increased to RMB1,903.0 million (US$268.0 million) from RMB1,796.9 million in 2022. The increase was primarily due to the growth of content and operating costs as we continued to enhance our content attractiveness, and an increase in payment processing costs driven by our revenue growth, partially offset by the decrease in cloud services and bandwidth costs.

      Gross profit increased by 27.0% to RMB2,295.8 million (US$323.4 million) from RMB1,808.1 million in 2022. Gross margin expanded to 54.7% from 50.2% in 2022, primarily attributable to our enhanced monetization efforts and the improvement of cloud services and bandwidth utilization efficiency.

      Total operating expenses decreased to RMB3,368.1 million (US$474.4 million) from RMB3,411.8 million in 2022.

      Selling and marketing expenses were RMB2,048.1 million (US$288.5 million), compared with RMB2,026.5 million in 2022.

      Research and development expenses increased to RMB901.5 million (US$127.0 million) from RMB763.4 million in 2022. The increase was primarily attributable to our increased spending on technology innovation.

      General and administrative expenses decreased to RMB418.5 million (US$58.9 million) from RMB622.0 million in 2022. The decrease was primarily attributable to lower share-based compensation expenses.

      Loss from operations was narrowed by 33.1% to RMB1,072.2 million (US$151.0 million) from RMB1,603.8 million in 2022. 

      Adjusted loss from operations (non-GAAP)[1] was narrowed by 27.1% to RMB888.0 million (US$125.1 million) from RMB1,218.8 million in 2022.

      Net loss was narrowed by 46.8% to RMB839.5 million (US$118.2 million) from RMB1,578.4 million in 2022.

      Adjusted net loss (non-GAAP)[1] was narrowed by 44.9% to RMB659.1 million (US$92.8 million) from RMB1,195.9 million in 2022.

      Diluted net loss per ADS was RMB1.41 (US$0.20), compared with RMB2.59 in 2022.

      Share Repurchase Program

      As of December 31, 2023, 26.3 million Class A ordinary shares (including Class A ordinary shares underlying the ADSs) had been repurchased for a total price of US$58.5 million on both the New York Stock Exchange and The Stock Exchange of Hong Kong Limited under the Company's existing US$100 million share repurchase program established in May 2022 and extended in May 2023 (the "Repurchase Program"), which is effective until June 10, 2024. The repurchases made under the Repurchase Program were covered by the general unconditional mandate to purchase the Company's own shares approved by shareholders at the Company's annual general meetings held on June 10, 2022 and June 30, 2023, respectively.

      [1] Adjusted loss from operations and adjusted net loss are non-GAAP financial measures. For more information on the non-GAAP financial measures, please see the section of "Use of Non-GAAP Financial Measures" and the table captioned "Unaudited Reconciliations of GAAP and Non-GAAP Results" set forth at the end of this press release.

      [2] MAUs refers to the sum of the number of mobile devices that launch our mobile apps at least once in a given month, or mobile MAUs, and the number of logged-in users who visit our PC or mobile website at least once in a given month, after eliminating duplicates.

      [3] Monthly subscribing members refers to the number of our Yan Selection members in a specified month. Average monthly subscribing members for a period is calculated by dividing the sum of monthly subscribing members for each month during the specified period by the number of months in such period.

      [4] Starting with the first quarter of 2023, we report revenues generated from advertising and content-commerce solutions collectively as "marketing services revenue" to better present our business and results of operation in line with our overall strategies. Revenues for the applicable comparison periods of 2022 have been retrospectively re-classified.

      Conference Call

      The Company's management will host an earnings conference call at 7:00 a.m. U.S. Eastern Time on March 26, 2024 (7:00 p.m. Beijing/Hong Kong time on March 26, 2024).

      All participants wishing to join the conference call must pre-register online using the link provided below. Once the pre-registration has been completed, each participant will receive a set of dial-in numbers, a passcode, and a unique registrant ID which can be used to join the conference call. Participants may pre-register at any time, including up to and after the call start time.

      Participant Online Registration: https://dpregister.com/sreg/10187223/fbcf65bd2c

      Additionally, a live and archived webcast of the conference call will be available on the Company's investor relations website at https://ir.zhihu.com.

      A replay of the conference call will be accessible approximately one hour after the conclusion of the live call, until April 2, 2024, by dialing the following telephone numbers:

      United States (toll free):

      +1-877-344-7529

      International:

      +1-412-317-0088

      Replay Access Code:

      4320125

      About Zhihu Inc.

      Zhihu Inc. (NYSE: ZH; HKEX: 2390) is a leading online content community in China where people come to find solutions, make decisions, seek inspiration, and have fun. Since the initial launch in 2010, we have grown from a Q&A community into one of the top comprehensive online content communities and the largest Q&A-inspired online content community in China. For more information, please visit https://ir.zhihu.com. 

      Use of Non-GAAP Financial Measures

      In evaluating the business, the Company considers and uses non-GAAP financial measures, such as adjusted loss from operations and adjusted net loss, to supplement the review and assessment of its operating performance. The Company defines non-GAAP financial measures by excluding the impact of share-based compensation expenses, amortization of intangible assets resulting from business acquisitions and the tax effects of the non-GAAP adjustments, which are non-cash expenses. The Company believes that the non-GAAP financial measures facilitate comparisons of operating performance from period to period and company to company by adjusting for potential impacts of items, which the Company's management considers to be indicative of its operating performance. The Company believes that the non-GAAP financial measures provide useful information to investors and others in understanding and evaluating the Company's consolidated results of operations in the same manner as it helps the Company's management.

      The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The presentation of the non-GAAP financial measures may not be comparable to similarly titled measures presented by other companies. The use of the non-GAAP financial measures has limitations as an analytical tool, and investors should not consider it in isolation from, or as a substitute for analysis of, our results of operations or financial condition as reported under U.S. GAAP. For more information on the non-GAAP financial measures, please see the tables captioned "Unaudited Reconciliations of GAAP and Non-GAAP Results" set forth at the end of this press release.

      Exchange Rate Information

      This announcement contains translations of certain Renminbi amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars were made at a rate of RMB7.0999 to US$1.00, the exchange rate in effect as of December 29, 2023 as set forth in the H.10 statistical release of the Federal Reserve Board.

      Safe Harbor Statement

      This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC and the Hong Kong Stock Exchange. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

      For investor and media inquiries, please contact:

      In China:

      Zhihu Inc.
      Email: [email protected] 

      Piacente Financial Communications
      Hele
      n Wu
      Tel: +86-10-6508-0677
      Email: [email protected] 

      In the United States:

      Piacente Financial Communications
      Brandi Piacente
      Phone: +1-212-481-2050
      Email: [email protected]

      ZHIHU INC.

      UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

      (All amounts in thousands, except share, ADS, per share data and per ADS data)




      For the Three Months Ended


      For the Year Ended


      December 31,

      2022


      September 30,

      2023


      December 31,

      2023


      December 31,

      2022


      December 31,

      2023


      RMB


      RMB


      RMB


      US$


      RMB


      RMB


      US$

      Revenues: 














      Marketing services

      572,387


      382,962


      465,153


      65,515


      1,956,480


      1,652,992


      232,819

      Paid membership

      402,531


      466,784


      455,906


      64,213


      1,230,804


      1,826,557


      257,265

      Vocational training

      84,591


      144,795


      169,272


      23,841


      248,266


      565,585


      79,661

      Others

      54,456


      27,622


      47,966


      6,756


      169,369


      153,755


      21,656

      Total revenues

      1,113,965


      1,022,163


      1,138,297


      160,325


      3,604,919


      4,198,889


      591,401

      Cost of revenues

      (485,442)


      (473,712)


      (465,197)


      (65,522)


      (1,796,867)


      (1,903,041)


      (268,038)

      Gross profit

      628,523


      548,451


      673,100


      94,803


      1,808,052


      2,295,848


      323,363















      Selling and marketing expenses

      (509,229)


      (534,328)


      (527,604)


      (74,311)


      (2,026,468)


      (2,048,090)


      (288,467)

      Research and development
         expenses

      (212,495)


      (249,662)


      (232,585)


      (32,759)


      (763,362)


      (901,452)


      (126,967)

      General and administrative
         expenses

      (123,107)


      (114,564)


      (91,069)


      (12,827)


      (621,973)


      (418,531)


      (58,949)

      Total operating expenses

      (844,831)


      (898,554)


      (851,258)


      (119,897)


      (3,411,803)


      (3,368,073)


      (474,383)















      Loss from operations

      (216,308)


      (350,103)


      (178,158)


      (25,094)


      (1,603,751)


      (1,072,225)


      (151,020)















      Other income/(expenses):














      Investment income

      5,922


      11,617


      12,279


      1,729


      70,380


      41,695


      5,873

      Interest income

      33,671


      40,363


      38,828


      5,469


      68,104


      158,671


      22,348

      Fair value change of financial
         instruments

      (4,619)


      (7,352)


      14,780


      2,082


      (176,685)


      (5,170)


      (728)

      Exchange (losses)/gains

      (1,524)


      (393)


      (937)


      (132)


      71,749


      97


      14

      Others, net

      6,099


      27,227


      15,032


      2,117


      5,983


      49,236


      6,935















      Loss before income tax

      (176,759)


      (278,641)


      (98,176)


      (13,829)


      (1,564,220)


      (827,696)


      (116,578)

      Income tax (expense)/benefit

      (2,755)


      256


      (4,929)


      (694)


      (14,183)


      (11,832)


      (1,667)

      Net loss

      (179,514)


      (278,385)


      (103,105)


      (14,523)


      (1,578,403)


      (839,528)


      (118,245)

      Net income attributable to
         noncontrolling interests

      (164)


      (289)


      (666)


      (94)


      (2,754)


      (4,113)


      (579)

      Net loss attributable to Zhihu
         Inc.'s shareholders

      (179,678)


      (278,674)


      (103,771)


      (14,617)


      (1,581,157)


      (843,641)


      (118,824)















      Net loss per share














      Basic

      (0.59)


      (0.94)


      (0.36)


      (0.05)


      (5.19)


      (2.82)


      (0.40)

      Diluted

      (0.59)


      (0.94)


      (0.36)


      (0.05)


      (5.19)


      (2.82)


      (0.40)















      Net loss per ADS (Two ADSs
         represent one Class A
         ordinary share)














      Basic

      (0.29)


      (0.47)


      (0.18)


      (0.03)


      (2.59)


      (1.41)


      (0.20)

      Diluted

      (0.29)


      (0.47)


      (0.18)


      (0.03)


      (2.59)


      (1.41)


      (0.20)















      Weighted average number of
         ordinary shares outstanding














      Basic

      304,665,906


      297,742,064


      291,056,615


      291,056,615


      304,836,318


      299,132,894


      299,132,894

      Diluted

      304,665,906


      297,742,064


      291,056,615


      291,056,615


      304,836,318


      299,132,894


      299,132,894















      ZHIHU INC.

      UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (CONTINUED)

      (All amounts in thousands, except share, ADS, per share data and per ADS data)




      For the Three Months Ended


      For the Year Ended


      December 31,

      2022


      September 30,

      2023


      December 31,

      2023


      December 31,

      2022


      December 31,

      2023


      RMB


      RMB


      RMB


      US$


      RMB


      RMB


      US$

      Share-based compensation
          expenses included in:














      Cost of revenues

      3,663


      1,630


      1,575


      221


      11,861


      9,751


      1,373

      Selling and marketing
         expenses

      5,019


      5,741


      (7,001)


      (986)


      24,334


      13,882


      1,955

      Research and development
         expenses

      15,831


      13,758


      (57)


      (8)


      62,503


      49,847


      7,021

      General and administrative
         expenses

      18,032


      27,662


      12,983


      1,829


      275,197


      91,176


      12,842

      ZHIHU INC.

      UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

      (All amounts in thousands)




      As of December 31,

      2022


      As of December 31,

      2023


      RMB


      RMB


      US$

      ASSETS






      Current assets:






      Cash and cash equivalents

      4,525,852


      2,106,639


      296,714

      Term deposits

      948,390


      1,586,469


      223,449

      Short-term investments

      787,259


      1,769,822


      249,274

      Trade receivables

      834,251


      664,615


      93,609

      Amounts due from related parties

      24,798


      18,319


      2,580

      Prepayments and other current assets

      199,249


      232,016


      32,679

      Total current assets

      7,319,799


      6,377,880


      898,305

      Non-current assets:






      Property and equipment, net

      7,290


      10,849


      1,528

      Intangible assets, net

      80,237


      122,645


      17,274

      Goodwill

      126,344


      191,077


      26,913

      Long-term investments

      -


      44,621


      6,285

      Right-of-use assets         

      100,119


      40,211


      5,664

      Other non-current assets

      22,450


      7,989


      1,125

      Total non-current assets

      336,440


      417,392


      58,789

      Total assets

      7,656,239


      6,795,272


      957,094

      LIABILITIES AND SHAREHOLDERS' EQUITY






      Current liabilities






      Accounts payable and accrued liabilities

      916,112


      1,038,531


      146,274

      Salary and welfare payables

      283,546


      342,125


      48,187

      Taxes payables               

      25,975


      21,394


      3,013

      Contract liabilities

      355,626


      303,574


      42,758

      Amounts due to related parties

      24,861


      26,032


      3,667

      Short term lease liabilities             

      53,190


      42,089


      5,929

      Other current liabilities

      165,531


      171,743


      24,189

      Total current liabilities

      1,824,841


      1,945,488


      274,017

      Non-current liabilities






      Long term lease liabilities

      43,367


      3,642


      513

      Deferred tax liabilities

      11,630


      22,574


      3,179

      Other non-current liabilities

      82,133


      121,958


      17,177

      Total non-current liabilities

      137,130


      148,174


      20,869

      Total liabilities

      1,961,971


      2,093,662


      294,886







      Total Zhihu Inc.'s shareholders' equity

      5,653,696


      4,599,810


      647,870

      Noncontrolling interests

      40,572


      101,800


      14,338

      Total shareholders' equity

      5,694,268


      4,701,610


      662,208







      Total liabilities and shareholders' equity

      7,656,239


      6,795,272


      957,094

      ZHIHU INC.

      UNAUDITED RECONCILIATIONS OF GAAP AND NON-GAAP RESULTS

      (All amounts in thousands)




      For the Three Months Ended


      For the Year Ended


      December 31,

      2022


      September 30,

      2023


      December 31,

      2023


      December 31,

      2022


      December 31,

      2023


      RMB


      RMB


      RMB


      US$


      RMB


      RMB


      US$

      Loss from operations

      (216,308)


      (350,103)


      (178,158)


      (25,094)


      (1,603,751)


      (1,072,225)


      (151,020)

      Add:














      Share-based compensation
         expenses

      42,545


      48,791


      7,500


      1,056


      373,895


      164,656


      23,191

      Amortization of intangible
         assets resulting from
         business acquisitions

      3,490


      5,365


      5,365


      756


      11,053


      19,585


      2,758

      Adjusted loss from
         operations

      (170,273)


      (295,947)


      (165,293)


      (23,282)


      (1,218,803)


      (887,984)


      (125,071)





























      Net loss

      (179,514)


      (278,385)


      (103,105)


      (14,523)


      (1,578,403)


      (839,528)


      (118,245)

      Add:














      Share-based compensation
         expenses

      42,545


      48,791


      7,500


      1,056


      373,895


      164,656


      23,191

      Amortization of intangible
         assets resulting from
         business acquisitions

      3,490


      5,365


      5,365


      756


      11,053


      19,585


      2,758

      Tax effects on non-GAAP
         adjustments

      (600)


      (1,069)


      (1,069)


      (151)


      (2,400)


      (3,806)


      (536)

      Adjusted net loss

      (134,079)


      (225,298)


      (91,309)


      (12,862)


      (1,195,855)


      (659,093)


      (92,832)

      SOURCE Zhihu Inc.

      Modal title

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