Zhouzhuang bags PR Newswire's Best Global Communication Award

Nov 27, 2015, 08:30 ET from Jiangsu Water Town Zhouzhuang Tourism Co, Ltd.

BEIJING, Nov. 27, 2015 /PRNewswire/ -- Jiangsu Water-town Zhouzhuang Tourism Co, Ltd. has won the Best Global Communication Award at the 2015 PR Newswire New Communication Annual Summit in Beijing on November 26.

The award celebrates Zhouzhuang's efforts in bringing Chinese history and culture to the international stage.

"Zhouzhuang is the oldest water town in China, it serves as a window for the world to see the history, cultural heritage and folk traditions of Chinese people. The collaboration with PR Newswire this year has enabled us to share the best of Zhouzhuang with audiences around the world," said Zhang Weiqing, general manager of Jiangsu Water-town Zhouzhuang Tourism Co Ltd.

Known as the "Venice of the East," Zhouzhuang is one of the only two Chinese locations listed by the New York Times as the "World's 52 Places to go in 2015." The water town has preserved 900 years of Chinese history across the ancient canals and cobbled lanes.

Zhouzhuang is dedicated to connecting the past with present by hosting a series of cultural fairs and folk events throughout the year, from a Chinese style carnival that celebrates the Chinese New Year with folk customs passed down through generations to the fast boat rowing at the Dragon Boat Festival. Old crafts are also given new life as they merge into contemporary lifestyle in Zhouzhuang

As a cultural ambassador, Zhouzhuang made its debut in Italy to showcase traditional Chinese culture as well as the town's tourism resources. In Venice, Zhouzhuang hosted the "A Tale of Two Cities" event to present the town's picturesque natural scenery, long history and diverse cultural scene to the international audience. Zhouzhuang has also signed a cooperative agreement with the largest outbound tourism company in Italy, Best Tours Italia S.p.A to further discover possibilities in the European market.

"Zhouzhuang has so much to offer in today's fast changing world, it's our mission to share its history and culture with the world. We strive to bring in new and positive ideas to deliver our heritage worldwide," Zhang said.

About Zhouzhuang

Zhouzhuang is an ideal destination to explore both the beauty of nature and the charm of traditional Chinese culture. With time-honored craft stores and workshops, historical theatres and bazaars, Zhouzhuang preserves an aboriginal lifestyle.


Zou Lei

Photo - http://photos.prnewswire.com/prnh/20151127/291348

SOURCE Jiangsu Water Town Zhouzhuang Tourism Co, Ltd.